Automotive

The Billionaire Land Rover Defender

By  | 

The Billionaire Land Rover Defender concept is becoming reality.

land-rover-defender-projekt-grenadier

INEOS Chairman Jim Ratcliffe has revealed new details about his plans for a Land Rover Defender style vehicle called Projekt Grenadier.

Billed as a go-anywhere off-roader, the model promises to have the “spirit and straightforward engineering of the old 4x4s but with a massive leap forward in reliability.”

The company hasn’t released pictures of its first model but says it will be an uncompromising vehicle that will appeal to everyone from off-road enthusiasts to city dwellers seeking adventure.

The plan is certainly ambitious but a lot of details still need to be worked out – mainly where the vehicles will be built. INEOS Automotive is considering building a new plant in the United Kingdom but it could cost between £600-700 ($810-945) million. The government could offer incentives to reduce that number in return for the 7,000 jobs that are expected to be created from the project.

You must be logged in to post a comment Login

Leave a Reply

Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.