Jewelry & Watches

Apple Watch enters the uber-luxury market

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The Apple Smart Watch reaches a whole new level of luxury thanks to watch and phone designer Brikk.

Their new collection includes 30 luxury models of the upcoming Apple Watch, which will afford unmatched opulence to an exclusive clientele worldwide. The Lux Watch is built in both 38mm and 42mm sizes and is available in 24-carat yellow gold, 18-carat pink gold, and 950 platinum. Customers have the ability to select from three different versions: The Standard, The Deluxe, and The Omni.

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The Lux Watch Standard offers a single row of diamonds totaling .50 carats around the face, and comes with a leather strap. The Lux Watch Deluxe has 2.3 carats of diamonds in multiple rows around the face, diamond encrusted buttons, and a leather strap with diamond studded clasp. For the ultimate in exclusivity, the Lux Watch Omni has a fully diamond-wrapped case and band of over 12 carats of diamonds.

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The Lux Watch line stands out thanks to its meticulous production processes. Each piece is disassembled inside Brikk’s state-of-the-art laboratory in Los Angeles by a team of skilled engineers. They are hand polished, then plated with five layers of diverse metals before their final plating in either two layers of gold or platinum. High quality diamonds (color D, clarity VVS1) are set with a microscope in a custom-machined bezel. Each piece is then reassembled and tested before shipping to clients Prices range from $7,495 for the Lux Watch Standard, to $11,995 for the Lux Watch Deluxe, to $69,995 for the Lux Watch Omni.

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All models are packaged in a Zero Halliburton aluminum case with carbon fiber interior. Each Lux Watch also comes with all standard accessories, a user manual, a diamond-embedded certificate of authenticity, and an exclusive 1-year warranty. Brikk is taking pre-orders for the first batch of watches before the expected official launch of the Apple Watch in April. A deposit is required for each pre-order. The pre-order Lux Watches are expected to ship out 4-6 weeks after the official release of the Apple Watch.

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