Tell me a little bit about your background. Where are you from originally?
I’m 24 years old. I grew up in Calabasas, Ca. I went to San Diego State University for a few years and studied pre-med, then got involved with entrepreneurships in business. I ended up dropping out of college my junior year and things just took off after that. I was raised in a family where my dad worked 12hr days not because he needed to but because he loved to, so I always glorified that type of entrepreneurship and success. So, during college I was always one of those guys that wanted to start up projects and do whatever I could to make money on the side. I built a sales organization at age 20 that made about $2 million a month in sales around the world in 50 plus countries. So, I ended up dropping out of school and I’ve been able to travel across the world and do the things that I want to do and its because, not necessarily that I’m smarter, but because of a mindset of thinking bigger and dreaming bigger which is an extension what the brand is today.
What did you do before starting this brand?
I was really just a hustler. I would always do what I could to make ends meet. I never really had a traditional job. I was always an entrepreneur, selling things from player cards to Xbox’s and PlayStations.
What inspired you to create this brand?
I think that there is something unique going on with the younger demographic, the millennials. They don’t want to live the 9 to 5 lifestyle, they want to be their own boss and work their own hours. A lot of people say that the millennials are lazy but I think that’s wrong. We grew up seeing our parents working traditional business jobs and people now-a-days kind of glorify being entrepreneurs because they’re the people that are doing what they want to do, and kind of taking the road less traveled.
How was the name Co-Ideal created for this brand?
The name Co. Ideal was discovered because we wanted to build a brand around people who go after their ideal lifestyles. We didn’t want to close it off just to entrepreneurs and business man. But people who have a vision for what they want their life to be like and manifest that in reality.
What is the overall brand message ?
To live your dream and do the thing that will make you your happiest self. Take the road less traveled and step out of the box of the traditional ideal lifestyle is expected of you. Dream big and hustle until you reach your goal.
Where do you plan to take this brand?
-Short term goals 1-5 years
I want to have the brand set up in some smaller boutiques just to get the presence out there.
-Long term goals 5 years and beyond
Long term goal for the company is to create a community that will act as a catalyst to growth of any individual by infusing a culture of empowering behaviors.
What motivates you professionally? How do you maintain the go-getter mindset every day?
What do you want people to remember you for?
That becoming an entrepreneur was not as easy as it seems, that there is a lot of hustle in the dirt and a lot of stuff that goes on like challenges and obstacles that get you to where the glory is. I want people to understand the dark side of entrepreneurship too. I want to be remembered as someone that earned what I have and not just someone that has something.
What’s in your closet? What are some of your favorite brands you wear?
I like to wear things like Nike on casual days, and for business attire I’ll wear something like Ralph Lauren. I occasionally wear some high-end brands also.
Do you care about entertainers wearing or supporting your brand? If so, which celebs would you like to see in your designs?
I would love to work with Ashton Kutcher because he is known for advocating for the younger generation and helping them make a name for themselves with the help of his influence.
Where can people buy merchandise from Co Ideal?
Go to http://coideal.merchdirect.com for our latest designs.
Featured Brand – Co Ideal @Co_Ideal
Photographer – Chad Foreman – @Photogoforeman
Female Model – Janey B @hello_janey
Femal Model – Jo @joneofthewonders
Male Model – Bryce – @brycemajdick
Male Model – Austin Franco @austin_franco_
Written by Brittney Smith @mrs_smith1116