Urban Decay had “no doubt” when they decided to team up with celebrity rocker, Gwen Stefani for their first-ever make-up collaboration. Best known for her bold red lipstick and edgy look, Stefani could not have been a more perfect partner for Urban Decay.
As a singer, songwriter, fashion designer and entrepreneur, it was only fitting for Gwen to dabble in the beauty market. “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match” says the music star. “The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.”
Urban Decay Chief Creative Officer and founding partner Wende Zomnir has been a fan of Stefani’s since she first heard the 1995 No Doubt hit “Just a Girl”. Stefani has been working closely with Zomnir to incorporate her style aesthetic into everything from the color palette to the packaging.
The limited-edition collection is set to launch on November 22, 2015.