Celebrity

MWD Lifestyles on Celebrity Style

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In the 17 years I’ve been in the upscale event production industry I can honestly say celebrity events have definitely commanded some of MWD Lifestyles best work.  With many leading icons having anywhere between 3-5 events per week chances are they’ve seen and experienced just about everything.  As an event lifestyle brand that keeps us on our toes when designing the overall look and feel.  We’ve had the opportunity to work with Jennifer Lopez, Magic Johnson and his Aspire Network team, Gwyneth Paltrow in collaboration with Groupon, Wendy Williams in collaboration with Essence Magazine as well as floral elements for photos shoots focused on President Barack Obama.  While these top influencers and thought leaders are unique, they do have something in common that sets the tone for stylish results no matter the event or industry: we both believe less is more and elegance is key.  In essence, this is our design aesthetic.
Jennifer Lopez Event - courtesy of MWD Lifestyles

Jennifer Lopez Event – courtesy of MWD Lifestyles

 

In case you’re wondering, there are a few golden rules of celebrity events in the industry.  If galas, activations and award ceremonies for some of the biggest names in entertainment, business and politics look effortless, as event designers and producers, we’ve done our job right.  An upscale or luxury event is meant to suspend time in a atmosphere that allows guests a chance to engage new products, raise their glasses in honor and celebrate milestones and enjoy entertainment.  The secret to making celebrity clients happy is to know what they dislike.

Aspire Network Launch - Photographs by Peter Peck

Aspire Network Launch – Photographs by Peter Peck

 

The meticulous planning process that happens in the months leading up to the actual event, however, is an entirely different story.  The top names in any business will take nothing less than the best to ensure a well designed and executed event where guests have a memorable experience.  It’s important for us to create and curate events that we feel strongly about on a design level.  We present 3D renderings, fabric swatches and mood boards to be as visual as possible so we can walk them through the event through our eyes from start to finish for our clients.  To plan logistics we not only take into account the event host but additional key players or performers need to also be well taken care of.  We elaborate on all the elements and why they’re important.

Groupon/ Gwyneth Paltrow Event - photos courtesy of MWD Lifestyles

Groupon/ Gwyneth Paltrow Event – photos courtesy of MWD Lifestyles

 

Our aim with any given event is to completely transform the space creating lounge areas, green rooms, custom designed backdrops dining areas and the floral ‘wow’ factor that brings the entire theme together.  By the time it all comes together, less may be more, but style is everything.  That’s the real take-away.

About Marc and his company MWD Lifestyles:

Marc Wilson, Creative Director and Founder of MWD Lifestyles / Weddings by MWD Lifestyles, is the founder of a full scale event and weddings design, production and planning company.  Marc is a 2013 Big Apple Award nominee who has worked with top corporate names and also celebrities to include Gwyneth Paltrow, Jennifer Lopez and Lionel Richie.  Marc is an ideal candidate to speak on style, entertaining and decor trends, destinations and lifestyle.

Marc brings over 2 decades of experience to MWD Design Lifestyles which is internationally recognized as an industry leader in destination event production, luxury floral decor and exclusive event production, charitable fundraisers, corporate events and design.  Marc brings a wealth of knowledge about color, style and texture and treasured knowledge about must-see destinations.

MWD Lifestyles clients include The Four SeasonsRolexShearman and Sterling LLPBMWDresdner KleinwortDIFFA: Design Industries Foundation Fighting AIDS, ESPN, Eventi Hotels, the W Hotels, Housing Works, Hugo Boss, Martha Stewart Weddings, MGM Metro Goldwyn Mayer, the New York Mets, the AMC American Movie Classics, Annual Apollo Spring Gala honoring Lionel Richie, Taste of NFL AfterpartyCentral Park Conservancy’s Annual Taste of Summer Gala, the SUS Annual Gala and Essence Fierce and Fabulous Awards.

Marc Wilson is the Guest Lifestyle Editor of Social Life Magazine, a 2013 Big Apple Award nominee and the Founder and Creative Director of MWD Lifestyles (formerly Marc Wilson Design) and Weddings by MWD Lifestyles. Marc’s company is a full scale wedding, event design, production and planning company with destination partnerships and capabilities and has grown to be the name in the decor and events, weddings and destination industry it is today. Marc’s fifteen years within the events industry has resulted in national and international recognition and, to date, MWD Lifestyles has worked with Rolex, Hugo Boss, Martha Stewart Weddings and MGM Metro Goldwyn Mayer. Marc’s work has been published in Grace Ormond Wedding Style, Design Bureau, New York Weddings, Manhattan, Essence, Weddings by Design, The Knot, Brides and Town&Country. Instagram@mwdlifestyles

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