MWD Lifestyles on Celebrity Style
In case you’re wondering, there are a few golden rules of celebrity events in the industry. If galas, activations and award ceremonies for some of the biggest names in entertainment, business and politics look effortless, as event designers and producers, we’ve done our job right. An upscale or luxury event is meant to suspend time in a atmosphere that allows guests a chance to engage new products, raise their glasses in honor and celebrate milestones and enjoy entertainment. The secret to making celebrity clients happy is to know what they dislike.
The meticulous planning process that happens in the months leading up to the actual event, however, is an entirely different story. The top names in any business will take nothing less than the best to ensure a well designed and executed event where guests have a memorable experience. It’s important for us to create and curate events that we feel strongly about on a design level. We present 3D renderings, fabric swatches and mood boards to be as visual as possible so we can walk them through the event through our eyes from start to finish for our clients. To plan logistics we not only take into account the event host but additional key players or performers need to also be well taken care of. We elaborate on all the elements and why they’re important.
Our aim with any given event is to completely transform the space creating lounge areas, green rooms, custom designed backdrops dining areas and the floral ‘wow’ factor that brings the entire theme together. By the time it all comes together, less may be more, but style is everything. That’s the real take-away.
About Marc and his company MWD Lifestyles:
Marc Wilson, Creative Director and Founder of MWD Lifestyles / Weddings by MWD Lifestyles, is the founder of a full scale event and weddings design, production and planning company. Marc is a 2013 Big Apple Award nominee who has worked with top corporate names and also celebrities to include Gwyneth Paltrow, Jennifer Lopez and Lionel Richie. Marc is an ideal candidate to speak on style, entertaining and decor trends, destinations and lifestyle.
Marc brings over 2 decades of experience to MWD Design Lifestyles which is internationally recognized as an industry leader in destination event production, luxury floral decor and exclusive event production, charitable fundraisers, corporate events and design. Marc brings a wealth of knowledge about color, style and texture and treasured knowledge about must-see destinations.
MWD Lifestyles clients include The Four Seasons, Rolex, Shearman and Sterling LLP, BMW, Dresdner Kleinwort, DIFFA: Design Industries Foundation Fighting AIDS, ESPN, Eventi Hotels, the W Hotels, Housing Works, Hugo Boss, Martha Stewart Weddings, MGM Metro Goldwyn Mayer, the New York Mets, the AMC American Movie Classics, Annual Apollo Spring Gala honoring Lionel Richie, Taste of NFL Afterparty, Central Park Conservancy’s Annual Taste of Summer Gala, the SUS Annual Gala and Essence Fierce and Fabulous Awards.