Nike Drops the Air Max 1 Atmos
For years fans have been begging major sneaker brands to allow them to choose what shoes will release. These large brands will never let fans decide what they decide to put out, but they do sometimes pay attention. Nike Air max day has become one of the largest sneaker weekends and it’s almost like christmas day for sneakerheads. Last year Nike let fans vote on what sneaker they would release on Air Max day and finally put a release in the hands of the people. This could have went horribly wrong and a hypebeast shoe chosen but fans made the right choice and chose the infamous Air Max 1 Atmos.
The Atmos colorway of the Nike Air Max 1 was released 10 years ago and took inspiration from the Air Jordan 3. Atmos wanted to incorporate the amazing elephant print of the Air Jordan 3 into the Air Max 1. Hirofumi Kojima the director of Atmos stated that “We thought that the elephant skin used on the Air Jordan 3 was the symbol of modern street life.” He also stated that the main reason for the Jade coloring was to symbolize an elephant splashing in the water.
Nike knew that if they wanted to bring this back they had to do it right, which is why the 2017 version has the same shape of the OG version. They gave sneakerheads exactly what they wanted. This shoe is one of the most anticipated of the year and will be an instant sell out. Check out the nike video and images below, and have an amazing Air Max day!
*images and video by Nike.Inc