Fashion Forward Dubai: Asudari

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This Spring/Summer season, Asudari explores notions of untying the past, playfulness and freeing the self through their signature digital prints and geometric patterns. Throughout the collection, bows provide a strong motif illustrating the human desire to unlock memories, process past events and unbind the chords that keep us tied to repressive emotions. The bow appears in various guises, proportions and states of formality. They are whole and fragmented, traditional and loosely tied culminating in undone bows flowing loosely down garments in streams of ribbon. Aside from the digital prints, prints are translated through the use of embroidery, paillettes and 3D printing.

Contributing to that notion of relaxed freedom, parts of the collection are rendered in satins, silks and chiffons within a colour palette that encapsulates the mood of the season.

Photography by: Ian Gavan & Stuart WilsonASUDARI-(5)



Saman is quintessential Dubai -- of Pakistani heritage, brought up in the US and settled in cosmopolitan downtown Dubai. She attended fashion school in NY after which she pursued successful careers in fashion merchandising and marketing. Saman is now telling stories about trend setters and innovators in the fashion, art and design world. These stories talk about, the source of their creativity – what lies beneath, what is the source of their creativity, drive, passion, inspiration and secrets. She wants to search for creative people and tell the story of their creative journey, whether in fashion, art or design. She hopes readers of Social Magazine Dubai will be inspired and feel a connection with Dubai lifestyle, fashion, art, design and culture.

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