Designer to follow. ..

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USHISATO spring/summer 2016

USHISATO  provides beautiful everyday classics accented with a sense of lunacy resulting in a style that fuses the cool and glamour, chic and sophisticated, edgy and classic. Refined, instead of defined.




USHISATO is defined by its juxtaposition of modern craftsmanship and attention to detail with a sense of refined ease. It is constantly inspired from the contemporary arts, architecture, literature and culture combined with an emphasis of tailoring and the use of custom fabrications.


Saman is quintessential Dubai -- of Pakistani heritage, brought up in the US and settled in cosmopolitan downtown Dubai. She attended fashion school in NY after which she pursued successful careers in fashion merchandising and marketing. Saman is now telling stories about trend setters and innovators in the fashion, art and design world. These stories talk about, the source of their creativity – what lies beneath, what is the source of their creativity, drive, passion, inspiration and secrets. She wants to search for creative people and tell the story of their creative journey, whether in fashion, art or design. She hopes readers of Social Magazine Dubai will be inspired and feel a connection with Dubai lifestyle, fashion, art, design and culture.

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