Jewelry & Watches
Giving back, one pair at a time: TOMS newest collection of eyewear.
TOMS, the One for One company, has partnered with ZEISS, a world leader in optics, to create a special collection of eyewear that appeals to the adventurer in all of us.
Inspired by a shared love of innovation, discovery and helping the world to see, the Discoverist Collection features sunglasses with premium ZEISS polarized lenses in stylish and durable acetate frames. This premium collection of eyewear provides a sharp vision experience for the wearer, with purchases, in turn, helping to restore sight to individuals in need by funding eye exams, prescription glasses, sight-saving surgery and medical treatment.
The Discoverist Collection consists of eight different styles for men and women, in a variety of classic and fashion-forward silhouettes. All frames retail at $228 and are available on www.TOMS.com and select TOMS retail locations. The collection also features polarized lenses, which eliminate unwanted glare from reflective surfaces for safe and relaxed vision, UVA/UVB protection and RI-PEL TECHNOLOGY that acts as a repellant to water and oil, making the lenses highly resistant to fingerprints and smudges.
This inaugural partnership between the two companies came about following a TOMS sight-giving trip toParaguay. There, the TOMS eyewear team discovered that much of the clinical equipment used by their sight-giving partners was donated by ZEISS. Recognizing their mutual interest in creating high-performance sunwear and making vision care more accessible, the two companies partnered to accomplish both.
“We are excited to work with TOMS on this new sun wear collection, but this partnership is about much more than that,” said Veneeta Eason, Marketing Director – North America for Carl Zeiss Vision. “TOMS’ life-changing charitable work allows us to extend our own efforts to restore vision to people in need. We are very proud to partner with them.”
“While our entire eyewear collection helps restore sight to those in need, the ZEISS collection is particularly special,” said Dr. Shira Shafir, Director of Social Innovation and Impact at TOMS. “This truly shows the power of two great brands working together to not only create a great product but also have an impact on the burden of preventable blindness worldwide.”