Ferrari Celebrates 70 Years in New York City

By  | 

Ferrari unveiled a public exhibition in New York City over Columbus Day weekend to celebrate its 70th anniversary with fans, clients and collectors alike.

ferrari-north america-new york

 Iconic classics were on display, as well as notable examples of contemporary models at the following locations:

ferrari-north america-new york

THROUGH THE DECADES – Rockefeller Plaza

Rockefeller Plaza hosted an open-air exhibition displaying one extraordinary car per decade, as well as the limited edition LaFerrari Aperta and Michael Schumacher’s Grand-Prix winning F2001.

ferrari north america-hublot


Store-front exhibition on Fifth Avenue of iconic racing cars, past and present.

ferrari north america-hublot

FERRARI TODAY – Ferrari New York Showroom

Front-engine V12s in the spotlight.

ferrari-north america-new york


Supercars and priceless models, such as the 250 LM, from across the decades.

Ferrari also offered fans the chance to engage in the event and earn a chance to win one of 70 quintessential Ferrari experiences through an innovative digital activation. The web-app utilized geolocation technology, which allowed users to “check in’ at each of the four locations and unlock content about each car.


ferrari-north america-new york

A champagne toast in Rockefeller Plaza closed the exhibition on Sunday evening and was followed by a private reception at the Top of the Rock.

Ferrari commissioned celebrated street artist Mitchell Schoerr for a live performance on Rockefeller Plaza and offered the piece for auction at the private reception, the proceeds of which were donated to the charity Save the Children.

Ferrari also partnered with Spireworks, a building scale interactive lighting installation, that changed the spires of iconic buildings of the New York City skyline during the event to the brand’s signature red.

ferrari-north america-new york


In the spirit of Enzo Ferrari’s famous line, “If you can dream it, you can do it,” Ferrari North America was proud to partner with international humanitarian organization Save the Children in powering a child’s ability to achieve their dreams.  With Ferrari’s support, Save the Children is working to ensure that every day and in times of crisis, children in the United States and around the world are given a healthy start, the opportunity to learn and protection from harm. Ferrari’s commitment to supporting Save the Children programs is a driving force in helping to transform children’s lives and the future we share.

ferrari-north america-new york

ferrari-north america-new york

ferrari-north america-new york

You must be logged in to post a comment Login

Leave a Reply

Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.