Mall of the Emirates journey of Spring/Summer 2018

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Dubai, United Arab Emirates Majid Al Futtaim—the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia—will launch its bold fashion campaign #MOEunfiltered for Spring/Summer 2018 at Mall of the Emirates. The inspiring message ‘the trend is being yourself’, embraces the concept of expressing your own individual style by playing with current trends and mixing designer pieces from Spring/Summer 18 collections.

As part of the campaign, Mall of the Emirates in partnership with its leading designer brands and luxury department stores are hosting an array of fashion experiences, exclusive events and instore activations each highlighting this season’s leading trends, inspiration and collections.

“Mall of the Emirates is the destination to ‘get real’ and celebrate your unfiltered self this season by embracing SS18 global trends while showcasing your own personal fashion expression. Dubai has a rich fashion tapestry with influences from every corner of the world, and so we look forward to showcasing the city’s unique and inclusive style identity via new sensorial experiences and signature events,” said Nada Abou Saab, Director, Marketing East Region Shopping Malls – Majid Al Futtaim – Properties.

Regarded as the definitive destination to shop fashion and beauty, Mall of the Emirates’ SS18 campaign launched on March 15 2018 with collections in stores to browse now. Mixing and matching the season’s trending pieces and pairing luxury with accessible brands couldn’t be easier with the variety of fashion options at Mall of the Emirates.

As part of #MOEUnfiltered Christian Louboutin unveiled his latest addition to the Nudes collection: Degrastrass PVC which is exclusively available at the Christian Louboutin boutique in Mall of the Emirates.  In line with the #MOEUnfiltered Spring/Summer 2018 campaign, Christian Louboutin and Mall of the Emirates co-hosted a seven day photo exhibit celebrating women in the UAE.  The gallery exhibit showcased a photo campaign of 7 diverse women from the UAE wearing the 7 different shades of nude. They show that in their own style, nothing is more fashionable than being yourself.


Saman is quintessential Dubai -- of Pakistani heritage, brought up in the US and settled in cosmopolitan downtown Dubai. She attended fashion school in NY after which she pursued successful careers in fashion merchandising and marketing. Saman is now telling stories about trend setters and innovators in the fashion, art and design world. These stories talk about, the source of their creativity – what lies beneath, what is the source of their creativity, drive, passion, inspiration and secrets. She wants to search for creative people and tell the story of their creative journey, whether in fashion, art or design. She hopes readers of Social Magazine Dubai will be inspired and feel a connection with Dubai lifestyle, fashion, art, design and culture.

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