Blink and You’ve Missed It: How Did Nerds Become Trendy?

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Engage in or discuss computer-related tasks obsessively or with great attention to technical detail.

It wasn’t that long ago that geeks; nerds; dorks, whatever you want to call them, were considered less than trendy. Anyone with an intellectual edge or an interest in computers or technology was almost immediately considered an outcast. This wasn’t necessarily a bad thing for most techies as it meant you could often find the other “weirdos”’ with similar interests pretty easily or spend more time in front of your computer like you wanted to do.

Then, out of nowhere, being geeky suddenly became cool. Being smart became more desirable than acting confident or skipping classes. Having a career in the tech industry didn’t make you the one all your family members called when their computer broke, it meant you were the most interesting one in your friend group. Even the word ” geek” became fashionable, even appearing on sweatshirts and tees at some of the biggest stores including Topshop, where even preppy “geeky” fashion is cool, to nerdy ducks becoming popular items for sale at Blue Banana. So, how and why did this happen? Why did being geeky become such a positive attribute when nerds had been shunned by the cool kids for so long? Let’s take a look.

Tech-Savvy Geeks Are Successful

There are now over 2,000 members of the “three-comma club” – that is, billionaires. Ten times the amount there was just two decades ago. This is due to a number of reasons, though the most important is arguably the tech revolution. This seems most likely as those who have made the leap from millionaire to billionaire during the last ten years are mostly from the technology industry, so in a way, they’re geeks. According to an infographic published by Betway Online, it takes most millionaires around 14 years to add that extra comma in their bank account, but for techies it takes just 7.3 years. In fact, it took social media mogul Mark Zuckerberg just one year to turn from a “modest” millionaire to a billionaire baller. Other tech-savvy billionaires include Microsoft founder Bill Gates, Oracle’s Larry Ellison and, the richest man in the world as of July 2017, Amazon CEO Jeff Bezos. Clearly, being a geek is very lucrative, so why wouldn’t you want to be one?

Geeks Give Us What We Want

So, where does all this money geeks are making come from? Well, it comes from everybody, or at least everybody with a smartphone, a gaming console, a television, the internet and other inventions that have become household amenities. While it may have taken geeks a while to become cool, it certainly doesn’t take very long for their creations to develop a following. Take Apple’s iPhone for example. For a long time Steve Jobs and Tim Cook where just a couple of nerds trying to make a living but once they began creating Apple products they soon became some of the coolest people on the planet. To this day, everyone wants a piece of their creations – remember the luxury Apple Watch? – while other nerds that have devoted their lives to making mobile devices and apps quickly become just as popular.

Confidence & Conventions

Of course, the fact we all want a piece the newest technology means that the conventions, exhibitions, shows and seminars where they are revealed have become increasingly more popular. There was a time when only those who were really interested in the newest Apple product would attend or watch the company’s Special Events, while you seriously had to be into gaming to bother catching a Sony show or a Microsoft exhibition. Now, everyone wants to watch them to ensure they have the most up-to-date knowledge on the freshest tech. And they come with fanfare and excitement, not far from an old-school rock show. Needless to say, the tech-savvy individuals who present the shows are pretty impressive as they explain their newest creations with confidence and excitement, drawing us ever closer to the lovable geeks.

We’re pretty sure the fact that most nerds are fantastic people has also had an impact on how popular they are, but as a whole, it does appear to be down to the factors we’ve outlined here. Of course, we’d love to know what you think so please feel free to leave your opinions on this topic in the comments below.



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