Bouguessa Launches First Store in Dubai
Faiza Bouguessa opens her first store at the Dubai Design District, designed by Italian architecture firm, Open Project. Aligning with the brand’s minimalistic and modern design language, the 500 square-metre space featuring the new store and office has been devised to create a backdrop to compliment the collections on display. Reflecting the designer’s signature colours, the black and white interior focuses on a linear design concept with a mélange of vintage accent furniture and modern fixtures sourced from Italy, France, India and the Netherlands. The multi-functional space features a lounge, a shop, a meeting room and the designer’s private office.
Taking the brand’s minimalistic aesthetic as a departure point, the design of the space was made to house new collections, host private events, collaborations with artists, and private viewings in an environment that feels like a second home.
Situated in the centre of the showroom is an eye-catching breaded black ottoman by local designer Latifa Saeed and a glass coffee table with Wassily Chairs by Marcel Breuer. A meeting point for clients and buyers, the main focal point of the lounge is a modular sofa by Edra offset by a Serge Mouille floor lamp.
The open floor plan continues into the office space through a bold black alcove that leads to the meeting room, open space, designer’s office and atelier. The office mirrors the designer’s passion for art and design through sharp lines, mid-century modern furniture and modern art. In the meeting room B32 Marcel Breuer chairs from 1927 transport visitors to another era, contrasting with the minimalistic design of the room.
In the designer’s private office, a pair of chairs from Le Corbusier sits in front of the designer’s black oval desk while a sitting area featuring an A.R. Cordemeijer “Cleopatra” daybed and a pair of Italian armchairs from the 1950s act as a unique accent and focal point.
The newly launched space offers devotees of the brand a rare glimpse into the designer’s universe and a chance to shop the collections in a personalised and private space that encourages a deeper understanding of the brand and it’s core design values. The first Bouguessa store to open since the brand’s was founded in 2014, the D3 store builds on the experience of the Bouguessa e-Commerce site www.bouguessa.com.
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