Politics and Business

How to Video Market your Business

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If you want to market your business then this is very easy to do. In fact, when you put the work in you will soon find that it is easier than ever for you to get the best result out of your business sales. If you want to find out more about video marketing or anything else of the sort then you can find out whatever you need to know right here.

Centre it Around the Story

There is a ton of sales clutter all over the internet. This is always going to be repelling your customers. The last thing that you want is to be THAT person. For this reason you need to try and centre your marketing around the story that your company has to offer rather than the sale itself. The same rules should also apply for any written marketing you have as well. You really do need to focus on the value of the service, rather than the service itself. When you are able to do this, you will soon see that your sales rocket and that you get way more out of your business than ever before.

The 10 Second Rule

Did you know that 1 out of every 5 viewers will click away from a video in 10 seconds or less? You need your content to be very short and very to the point as well. If you want to get the best result out of your marketing then you need to try and follow the 10-second rule. When you do this, try and grip your users as much as possible in that first 10 seconds. Spark their attention by trying to ask them about their problem or even try and teach them something. If you are able to do this, you can then be sure to keep their attention for a much longer period of time.

 Lighten Up

The last thing that you want to be with your marketing is boring. Videos that are all about marketing will really lose your audience’s attention and this is the last thing that you need. For this reason, you need to make them laugh and you also need to try and show them a lighter side to your company. Humour is everything when you run a marketing campaign and you would be surprised at how easy this is to do. Don’t be afraid to show your company in a humorous side and also don’t be afraid to try and show people what you can do. Consider looking into what does ott mean and go from there.

Optimise for Search

Believe it or not, it is so important that you are able to optimise your site for search. It is also important that you optimise any video content that you have for search as well. This includes putting any video tags that you need on your content and it also means putting the SEO keywords in the description as well. When you do this, you will soon find that getting ranked for your videos is easier than ever before so you have to keep this in mind.

 

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