Jewelry & Watches

Revel in Red Carpet Rocks

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Ever wonder where you could find the jewelry adorned on celebrities at award shows, red-carpet events, editorials and covers of magazines? Look no further than jewelry industry veteran Urvi Tejani’s startup – Red Carpet Rocks. This website has a glamorous selection of jewelry meant to make a statement. A perk for fashionistas in the NYC area is that it allows them to rent pieces of brilliant costume jewelry online, receive it the same day (if ordered before 3pm EST), rock it, and return it.

Every time a piece of jewelry is ordered through Red Carpet Rocks it receives “the red-carpet treatment” – each of the piece(s) are hand-delivered in a beautiful red lacquer box. When the rental period is over, simply put the jewelry back in its box, and the in-house Red Carpet Rocks delivery team will pick it up. For everyone who resides outside of the city limits, starting on October 15th there will be nationwide shipping!

The collections have dazzling earrings, bracelets, and necklaces – some evoking the creativity and artistry from the region of the designer. Red Carpet Rocks are made in India, Turkey, Bali, and the United States, yet each of the pieces are inspired by red-carpet events, and all styles are named after well-known actresses. It is remarkable to see the influence celebrity red carpet fashion inspires artists from across the globe. Social on the Scene had the opportunity to view the collections. There are striking similarities in the pieces worn on the Red Carpet by celebrities to those created by the jewelry artists. The iconic pieces depict the actress or musician they are named after from previous looks or simply their style and fashion. They have been tastefully categorized for a Night Out, Work, Wedding, Daytime Event, Cocktail Party, and Black Tie.

Urvi Tejani carefully selected each collection to fit each occasion. With more than a decade in the jewelry industry, Urvi brings her expertise in couture to carefully select high-quality costume jewelry that isn’t sacrificing the look and feel of the real thing. Urvi wanted red carpet glamor to be more accessible. “The concept of borrowing jewelry instead of buying it isn’t new; women have been doing that for decades. What is new, though, and what we’re so excited about, is the ability to source a different, beautiful, high quality piece of jewelry for every event or occasion on your calendar – and to have it hand-delivered to you in style,” said Urvi. “The Red Carpet Rocks rental process is just as easy as borrowing from your best friend – but no longer are women limited to the jewelry boxes of their friends and family. With the extensive Red Carpet Rocks collection, shoppers can rest assured that they’ll find the perfect piece of jewelry for any occasion or celebration – weddings, prom, cocktail parties, date night, anything!”

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Jocelyn Wallace - is a writer, musician, and mom writing and ghostwriting for several outlets about music, art, politics, public policy, health and wellness, and anything that peaks her interest. Follow her on the gram @JoceGracefully.

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