What’s It Really Like to Launch Your Own Fashion Line?
Launching a fashion line can be an incredibly fulfilling experience that pays off in the long run, especially if you’re prepared to take the necessary steps from the beginning. Unfortunately, with literally thousands of new clothing brands being launched every year, it can be difficult to distinguish yourself from an overgrowing sea of competitors. Here are a few hurdles you should expect to encounter along the way:
1. Funding Inventory Orders to Prevent Overselling
As the saying goes, “you have to pay the cost to be the boss,” which is true for fashion lines because the clothing isn’t going to manufacture and distribute itself for free. This is why celebrities almost always succeed when they launch a clothing line – because they have the funds to back it and the popularity to give it a massive boost in exposure almost immediately. Trying to scale up as you go could lead to running out of stock and losing a great deal of business as a result. In fact, one of the biggest problems in the fashion industry is overselling – letting customers purchase products that are out of stock. While inventory management practices play a role here, having the funds to stock excess inventory is the best approach. Clothing lines that lack sufficient funding may be able to finance their inventory orders using an expedited loan service like Lending Express.
2. Creating a Unique Brand from Scratch
People don’t like knockoffs, especially when they’re looking for high-end fashion. Everyone wants to be in on the latest craze, and you can’t be the new thing without any distinguishing features. In many cases, the key factor is nothing more than a fancy logo, brand name, or hallmark design like Gucci’s red and green strip or the Adidas triple stripe. Whatever it is, there has to be an “it” that sets your brand apart and causes people to gravitate towards it. It’s up to you (and/or your designers) to figure out what it will be for your brand.
3. Leveraging Social Media Influencers
There’s an old proverb along the lines of, “everyone is no one until someone says their name.” That principle is truer than ever now that social media influencers have the power to bring a brand from zero to hero with a single Instagram post. Fashion lines can make thousands in profit off a single shout-out from an influencer. Not too long ago, you had to search for such influencers manually and attempt to collaborate with them through direct messaging. Now, you can simply utilize one of the many influencer marketing platforms to find social media stars who can help bring major exposure to your brand and products in a single business day.
The Rewards of Becoming a Well-Known Fashion Line
While obtaining the necessary funding, paying for inventory and promotion, and creating unique appeal can all seem like tough challenges, you can trust that there will be gold at the end of the rainbow if all of the above steps are addressed properly.