Thoughts

3 Key Tips to Increase Your Website Rank if You Are Short on Budget

By  | 

Companies often want to invest in search engine optimization (SEO) to improve their website rankings in search results. This is so that a website can attract a more significant number of users and generate revenue. But, they may face budget constraints when coming up with a marketing strategy. This is especially true for new businesses that are looking to promote their brand to a prospective clientele but do not have the funds to hire an extensive marketing team. But SEO doesn’t have to be expensive, and it can be pretty cheap once you figure out how a search engine works.

Here are three budget-friendly tips for those looking to improve their ranking on the search engine results page (SERP).

USER EXPERIENCE

The overall time that a user spends on a website, the number of pages they visit and the bounce off rate depends upon the user experience on site. This is affected by different factors. VM Interactive and healthy links works on digital marketing strategies in these areas to improve the user-friendliness of a website.

Website loading time

Internet users are impatient. If a website doesn’t load properly or lags, then they would prefer to surf something else on the web. To engage an audience, so they keep coming back, good loading time is a must.

Page layout

The layout of the website should be clean and minimalistic. The text should be easy to read, the pictures should be clear and of good quality. Moreover, all the plugins and widgets should be arranged, so the website doesn’t look cluttered. The website template should not be too heavy, but a professional and clean look is preferred

Text formatting

People no longer prefer reading huge blocks of text, to make text easier to read, it should be appropriately formatted. The font shouldn’t be heavy on the eyes, and the text should include ample breaks, bullets and white spaces to make it easy to skim.

Mobile friendliness

Today, most users access websites from their phone. Many are drawn to sites from social media. It becomes mandatory for website owners to optimize it for smartphones. If people are able to surf the site from their phone without any problems, they are more likely to, and this will ensure that search engine bots crawl it.

CONTENT MARKETING

If the content featured on the website has been optimized for SEO, it increases the visibility of the website by ranking it higher. This shouldn’t necessarily be complicated. A few simple measures can be taken to create content that will improve the ranking of the website.

Keywords

Every niche has a set of keywords popular within its users and audience. These are the sort of questions or terms that people look up on search engines like Google, Bing and Yahoo. A website’s content marketing strategy should be centered around them, and they should be incorporated in the text. Using Google AdWords Keyword Planner, sites can plan their content around popular keywords and catchphrases in their niche to draw more traffic.

Back-links

The more good quality back-links a website has, the more popular it would appear to search engine bots. However, these back-links shouldn’t be broken or faulty, or search engines may blacklist a website for shady SEO tricks. Back-links can be generated by contributing to publications, collaborating with bloggers and submitting articles to blogs and websites in the niche. Moreover, back links will also bring new users to a website.

Originality

However, content should not merely be generated keeping search engines in mind. Humans will be reading that content. If it is bland and fails to keep their interest, then it won’t improve the website’s traffic. This is why websites should try to come up with creative pitches that are relevant to its theme and for its target audience. These topics could generate discussion among people and increase their popularity.

META TAGS

Metadata refers to text snippets that can be inserted on a website to indicate to a search engine what the content of a page relates to or what a website is about. Meta tags do not appear on the actual website page. They are on a website or blog’s code and are only visible to search engines. Hence, they make it convenient for search engines to crawl and categorize a page. This improves the page ranking when relevant search items are looked upon a browser.

However, it is not necessary to be an experienced programmer to incorporate meta tags on your website. They do not require a lot of technical knowledge, and even amateur can easily insert these HTML tags to improve their website’s SEO.

You must be logged in to post a comment Login

Leave a Reply

Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.