Start a Successful Clothing Business in 8 Steps
If you’re creative and business-minded, starting a clothing business might be a good thing for you. If you’re good at what you do, you might actually be on your way to be the owner of a successful clothing business. That said, let us discuss how you can start a successful clothing business in 8 steps.
1. Choose a niche
It is not just enough to decide to start a clothing business, it is imperative to choose a niche. Choose a unique style of clothing and let your brand be known for it. It could be a particular style for shirts or leisure wears. Even if you expand your business in the future and add more styles, your original style remains a major part of your identity. So, be spot on.
2. Create your business plan and draw your budget
This step is crucial in starting a business. It does not only guide you in making decisions for your business, but it is also a constant reminder of what your business is about and a motivation to remain committed to your goals.
You need to understand that the fashion niche is very unpredictable; therefore you should make your plans in adherence to this fact and make them flexible to accommodate any twists in the future. As for your budget, try to keep things simple especially for the first few months. Your budget will be determined by how you want to operate — to design, make and deliver them on demand or make them and display for sale.
3. Organise your business
It is time to give your business some shape and form. Do not just get off to making and selling your clothing without first laying down plans such as your workroom which could be a room in your house or a rented room in town.
Other plans include listing the staff responsible for the various duties that will help you to get your business successfully and creating your product catalogue. Do not forget to give your business some protection by setting up your insurance.
4. Put your designs on paper
It might be exciting when a design idea flashes in your creative mind, but the major excitement comes from putting the design down on paper before you get them in a digital format. To give your brand the quality and standard it needs to sell, you need to have your own label. Apart from basically being an identity for your products, it gives customers the impression of quality. Shopify, the e-commerce giant, says that companies that deliver premium packaging are likely to get up to 52% of their customers to make repeat purchases.
5. Give your brand a story
Giving your brand a story sends a message to everyone you come across and makes it clear to them what you do and what your business is about. Know your goals and what needs your business will solve for people and be sure to cover them while creating your brand. Make sure that your message is clear, lively, and powerful enough to incite curiosity.
6. Begin to produce
At this point, you have taken care of your background work, it’s now time to get into the major part of your business: production. Before now, you must have decided on whether to make them yourself or to hire your own team. It could also be that you have chosen to get a manufacturer to handle all your production matters.
Whichever one is the case, it’s time to begin with its implementation. If you chose to work with manufacturers, be sure that you had already tried out a few of them before you make your decision. Remember, your brand image is at stake, and you don’t want to mess it up.
7. Get feedback on your product
This step helps you make all the adjustments you need to do based on feedback from your customers before you go into full-scale production. This way, you save money and help your brand actually solve the needs of your customers.
Note that testing your product is very useful not only for the first production but for any time you introduce a new product in the future. So, produce on a low scale, get it into the market, get your feedback and utilize it.
8. Go full scale
At this point, you’re ready to launch your product in the market on a full scale. In other words, you’re ready to have the money rolling in. Make your plans to cover your pricing, marketing, and packaging, etc. If you intend to run your business on an order basis, take care of your shipping details. Plan your deals and promotions. If you’d like to have an online presence, set up your online clothing shop and get it running!
So that’s it! Starting a successful online clothing business is not rocket science, but you need to be tenacious and committed to pulling it off. Still sure you want to start this business? When are you kicking off?