Thoughts

3 Tips that Will Help You Stay True to Your Brand

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For a business owner, creating your brand is an important part of building a successful company. Your brand will help customers understand who you are as a business and what your goals are, as well as what messages you want to send out to the world about what you do there.

Once you have decided on a brand for your company, it’s important to stay true to it. Customers are typically very quick to pick up on businesses that have strayed from their brand and it can also be confusing for your employees to be devoted to your company if they are not exactly sure what the main mission and goals are.

In order to stay focused on your company’s brand at all times, including when you are working on blog posts, social media, your website and more, please consider the following tips:

Imagine Your Customers as You Post on Social Media

Envisioning your customers helps you stay focused when connecting with them. If your brand targets Millennials who don’t have a lot of money, then by all means picture these people while you are posting on Instagram about your latest sales. If you maintain a clear vision of who your typical customers are and what they want from your company, you can make your posts more authentic and more likely to entice new business.

Be Ready to Defend Your Brand through Blogs

Another effective way to stay true to your brand is to be ready, willing and able to defend it whenever naysayers come along. A great way to do this is through a news release or blogpost that addresses the rumors and sets the record straight. For example, when consumers asked if Amway is a scam, the company published a blogpost about its mission to create entrepreneurs in communities around the world. It also explained the company’s business model, which in fact is not a pyramid scheme. Through the blog, Amway was able to clear up the rumors while staying true to its brand and values.

Be Willing to Evolve Along with Your Customers

This may sound counter-intuitive, but another effective way to stay true to your brand is to be willing to adapt to what your customers need and want. According to consulting agency MarketLogic, if your customers tell you that they prefer to learn about your company in a different way than you have been doing, it would be wise to listen to them and make some changes. For instance, if you have been trying to keep everybody up to date on your company through mass emails and some of your most loyal customers gently advise you that they would rather not get your emails but would rather follow you on Instagram, consider making this change. This will not change your mission or your goals—which are the bread and butter of your brand—but it will allow you to grow with the times and your customers’ needs.

Build Your Brand and the Customers Will Follow

You have spent a lot of time working on your company’s brand. To help your customers understand who you are as a business, it is now time to stay devoted to your brand through all of your posts, blogs and more. You may feel like your customers are not paying attention, but they really are—and by keeping them and your brand in mind at all times, you will end up with happy and devoted customers who really get what you are trying to do with your company.

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