Politics and Business
6 Reasons To Start Your Own Business
So you’ll probably have noticed that the trend for going it alone is well and truly upon us; it’s unlikely escaped you that society is experiencing times that parade the rise of the entrepreneur and the influencer. With plentiful success stories out there about the beauty of braving it like a boss, perhaps the bold amongst you have come to wonder if you are about ready to get in on the action? Here come a few reasons that might just have you shaking off any pipedream woes and daring to make it happen.
Do what you love
If you don’t enjoy your work, and this is a situation that has been prolonged, it may be the case that you have come to accept this as part and parcel of the daily grind. Fortunately, this doesn’t have to remain the case! When you’re in this headspace, it’s hard to imagine the concept of work as something that you could genuinely love yet starting your own business could be your way to pursue an ambition and fall head over heels for your job! By doing this, you could say goodbye to the dissatisfaction that begins to linger around once you’ve realised that you may be on the wrong career path.
You don’t need a big budget
We need to give technology a round of applause for this one; tech advances have streamlined a bulk of the work previously required to facilitate start-ups and side hustles. If you utilize what’s out there properly, there’s every possibility that your side hustle could expand into a bustling full-time gig. Top website builders like WordPress, Wix and the like have made it inexpensive or even completely free (and easy) to kick off with your own website for your brand (or brand to be). If you’re the arty type, why not begin with selling the products you make on Etsy? There are ample inspirational stories out there about those who started small and made it big.
You can self-market
The possibilities of self-branding on social media are endless; connecting yourself and your products and services to as many people as possible couldn’t be easier so if you’re willing to put in the time to build your brand and put it out there who knows what you might achieve in a short space of time! Having said this, it’s of crucial importance to identify your target market from the get-go because you don’t want to find that you are marketing yourself to the wrong audience or have misunderstood your potential consumers in any way that’s going to hinder your growth.
Having your own business can make room for much flexibility in terms of when and where you work. Being in control to make these decisions is a crucial perk that could result in you fulfilling the work from home dream- a much envied past time for some! You could end up planning your work schedule to suit yourself as opposed to being given a set regime by your boss and discover that this suits your working style better. The creative workers amongst us often need a certain amount of freedom in order to execute their best ideas and thrive in a personal development sense (so if that sounds like you, it might well be worth considering).
Be in control
The opportunity to be your own boss is one that can unlock the doors to a wealth of originality and satisfaction. With no limitations- you are the one creating and telling the story of this company in the making. You can decide what your values are, what’s important to you, and what you want your brand to represent then go about communicating all this beauty your audience. It’s about the chance to have the final say and not needing to compromise your vision to a structure that may not suit it.
Some research has suggested that self-employed people are actually happier than those who are not! This research was conducted by the Universities of Sheffield and Exeter UK, a happiness based study that involved 5,000 people from countries such as the USA, UK, New Zealand, and Australia. (This gained happiness is not to suggest that you won’t be working hard too!)
If you feel that you’d like to take the plunge, but you’re not sure where to start, you can begin by simply brainstorming your likes and your passions and then setting yourself a few goals based on your strengths and current ambitions.