How to get the most out of your face serum?

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Serums are packed with ingredients that are designed to penetrate the skin deeper than your regular lotion or cream. They can penetrate in a way moisturizers cannot. With that in mind, their price reflects their usage and effectiveness. Some people avoid using a face serum because they think it is not worth as an investment.

But that is just plain ignorance. Facial serums carry a bevy of benefits for your skin, including smoothing fine lines, speeding up cell turnover, increase the firmness of your skin, correct discoloration, and treat wrinkles and fine lines.

However, one of the reasons why people fail to reap all of the benefits is because they use them incorrectly. Today, we will talk about how to use a serum properly, and what are they.

What is serum?

Serums are skin care products that you can apply to your skin after cleansing and before moisturizing. They pack much more nutrients than regular moisturizers and lotions. Serums deliver these ingredients directly into the skin. How can they penetrate so deeply? They are made up of smaller molecules and deliver a higher concentration of active ingredients.

Because of all of these facts, serums are an amazing tool for targeting skincare concerns like wrinkles.

Is serum the same as a moisturizer?

This question has two answers, yes and no. Serums are rich in moisturizing ingredients like hyaluronic acid, but they are not moisturizers in the traditional sense. Moisturizers can create a rich barrier on top of your skin and keep the moisturizing ingredients inside.

In terms of how often to use one, it all depends on your product. Some are good for regular use once per day.

Is there a difference between serums and face oils?

Nowadays, many face oils are marketed as serums. But that is not true. Now, while most serums are water-based, they are not oils. With the trend of facial oils rising up the ranks, it is understandable that some people mistake the two.

Water-based serums can go under the cream, and nourish the inner layer of your skin. Oil-based serums go on top of the moisturizer because they have a bigger molecule. Oil-based serums work by keeping the cream and whatever else you put underneath moist during the entire day.

Tips for utilizing your serum

As mentioned at the beginning, the trick is to use serums properly. After all, you pay a much higher price tag. You want to get the most out of your product. Here are some tips for how to utilize a face serum.


Facial serums are products you apply after a cleanser and before moisturizer. If you do not cleanse your face, the serum will not do the trick. Why? Because ingredients in the serum can bind to dirt and dead skin cells. To ensure maximum absorption, you have to wash your face before applying a serum. Do not use hot water or cold water. Your best option is tepid water.

Apply serum to damp skin

Moist skin is 10 times more permeable than dry skin. Use this to your advantage. Always apply a serum to damp skin after cleansing. Or you can mist your skin with an alcohol-free toner. This will ensure quick and deep absorption of the serum. Make sure to press the serum into the skin with an open palm. Do not use your fingertips.

Do not forget a moisturizer

While there are similarities between how serums and moisturizers work, the former is not a moisturizer. You need to follow up with a moisturizer whenever you apply a serum. After applying the serum, wait for five minutes, and then apply a moisturizer.

Avoid colors and fragrances

If you want to make sure you get the best face serum, avoid those with colors and fragrances in the formula. You do not want pretty colors or pleasant scents. Instead, you want a product that actually works. Case in point, some of the most efficient serums are dull-smelling. Look for a serum that is loaded with active ingredients that will repair and rejuvenate your skin.

Remember, less is more

As mentioned previously, the main difference between serums and other skin care products is concentration. Serums are super concentrated. That means just a few drops are more than enough. Do not apply too much of your serum, as you will just waste it.

What is the best serum for you?

When you are choosing a facial serum, you have to get one that is right for your skin. Here is a quick guide on what to look for.

  • If you have acne prone skin, you need vitamin C, retinol, zinc, and salicylic acid, all ingredients that will reduce inflammation, regulate oil production, and unclog your pores
  • If you have dry skin, look for vitamin E, glycolic acid, and hyaluronic acid, ingredients that will retain moisture of your skin and gently exfoliate it
  • For those with dull skin, you need a lot of antioxidants like green tea, ferulic acid, and resveratrol that will promote cellular repair, healing, and prevent damage done by free radicals

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