If you have a retail store, here are two ideas you can use to move forward this year…
Improve your display counter merchandise
Are you looking for display counter merchandise? Perhaps you want a branded box to place some of your items in? Maybe you want a poster to stick onto your counter in order to advertise an in-store discount? The possibilities are endless. Nonetheless, one thing is for certain, display counters should be made the most of in any store – irrespective of what items you sell. The same applies if you have a retail locker system for click and collect; offer more purchasing opportunities here. They present you with a huge opportunity to advertise effectively and entice customers to spend more money in store.
First and foremost, it is vital to establish the sheer importance of this type of in-store advertising. Most people are surprised to learn that roughly every seven in ten shoppers make their purchase decisions once they are in your store. This technically means that you have the capacity to influence seventy per cent of the people that come into your shop with in-store advertising. This represents a huge opportunity and one that you simply cannot ignore.
Display counter advertising is particularly beneficial. This gives you a final chance to appeal to your customers before they leave your store. Once they get to the display counter they will only have a few seconds to make a decision regarding the items that are displayed on the counter. This can lead to impulse buying, which can, in turn, lead to more profit for you.
The effectiveness of the display counter is in no doubt. However, if you really want to make the most of this, you must purchase high-quality merchandise. There are various factors you need to take into consideration. The design of the merchandising units and displays are so important. Not only do they need to be eye-catching and stand out, but also they need to brand your business to full effect.
You also need to make sure that they are of high quality. The last thing you want to do is spend more money than necessary on these items. Moreover, poor quality display units and such like will only reflect badly on your business and customers are likely to think that this lack of quality is also going to be found within your products.
Introduce a uniform
At big retail businesses, there are lots of people who have different roles within the company. As is to be expected some roles are likely to be more important than others or held in a higher regard. By implementing a uniform you ensure that everyone is on the same level. This makes all workers feel valued and it creates a great sense of unity. You will probably note that productivity increases as a result.
In addition to this corporate uniform is highly beneficial because it will strengthen your brand identity. As a big retail business, you are likely to be well-known and so you need to mould your brand image. Workwear plays a big role in this. It will make your staff look a lot more professional. Not only this, but people will become more associated with your business too as your members of staff essentially become adverts for your company.
And last but not least, it is also worth considering the fact that your level of customer service will increase too. There is nothing worse than walking into a store or a business only to be confused regarding whom works there and who does not. By introducing workwear you make it easy for people to navigate to a member of staff and seek the help they are looking for. This makes customers feel a lot more at ease and it allows your employees to quickly and effectively deal with any queries the customer may have.
When you take these three massive benefits into account you not only see why corporate uniform is essential for all businesses but you see how big businesses and retail companies, in particular, can benefit. It is a great way of ensuring all your employees feel equal whilst enhancing customer experience and making the most of branding.