Politics and Business
Starting Your Content Platform Online – A Simple Guide
We are living in the era of the influencer. At least, if you subscribe to social media, that is the case. Never before has it been easier to post content to YouTube, to stream on websites such as Twitch or DLive, to post pictures to Instagram or your thoughts to a blog. It’s essential to consider how you might start a content platform online if this has always appealed to you, and you think you have something to say.
It might seem like the market is saturated, but trust us, things can progress much more powerfully than you might consider. You just need to hit certain markers, need purpose in your content, and need to understand how to best market yourself. All of this can be achieved if you give yourself a chance. We might use examples in the following post, but overall these principles can apply to you and your needs no matter what you hope to achieve, or what field you are hoping to explore.
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It’s important to be online on many platforms at once. This means you can network in many different places at the same time. For example, having a presence on Instagram, Twitter and Facebook could all be ideal. Then, whenever you post your content, you can simply post links on three of those platforms, and gain three times the potential exposure, and sharing capacity. Many platforms matter. Often, posting on one can help you cross-post on another.
Let us consider the YouTube influencer, and how they might best grow their channel using this format. They’re about to post a video. They could post a teaser on Twitter. They could post a selfie of some kind on Instagram with a question intended to generate an audience. They could post a longform discussion topic on Facebook with the full video. Then, as the full video slowly drops on platform after platform, the engagement has been stroked and they are ready to come to the main offering.
On top of that, you will likely have made use of hashtags for those to organically find your presence. That itself can be a massive boon to you and your operation, to the point you might not recognize or appreciate it. If you exercise patience, over the years you can be sure to grow a following, and a good one at that. It just all depends on your regularity, how much engagement you can organically position yourself in front of vs. how much you try to spur, and most of all, how natural all this looks.
Curate Your Content
Of course, without an ability to improve and care for your content, you’re going to struggle going forward. It’s essential to curate your content, to continually get better, and to hope to build an audience each time you post something. If this means spending a little more time getting the details just right, it’s worth it. People naturally seek out careful and well-made content, no matter what that is.
Art, music, videos, opinion pieces, news coverage, tutorials, these are just some of the things you could offer online. On top of that, don’t think following one precludes you from following all the others. What matters is your ability to post quality over quantity. In fact, sometimes quantity can lead to a point of diminishing returns. Of course, you see those who create YouTube videos posting everyday on certain topics, and this can also be helped by the algorithm. For the most part however, the content that has staying power is that which should be watched over and over again, that which isn’t so readily disposable. It’s that with which you might decide to make your name.
Often, spending time networking with others can be a fantastic means of raising your profile through association. For example, let’s say you wish to stream art through a platform. It might be that drawing other artists on said platform can help them recognize your work, and you might get a shout-out in return. It might be that with enough of this kind of engagement, you can become connected to someone larger than you, and someone you respect. This can help you both learn and elevate your profile – in that priority order. When you start to grow, perhaps you could provide that for someone else.
On top of that, it’s important to consider the outreach of your content and what impact it’s having. If you’re ranting, make it have a purpose. If you’re teaching, try to share your knowledge. It’s essential to try and have some kind of purpose to your content rather than simply offering it and expecting it to be monetized immediately in return.
Networking is important. It can grant you many opportunities. But it’s also essential to keep your individualism in this process. If you fail to do that, you might find it hard to continue with the same optimism you may have started with.
Craft A Hub
At the start of this post we suggested that posting much of your content and promotion on many different websites and social media platforms could be used to your advantage. That’s still true, but it’s all for naught if you don’t have a centralized hub for it all to stay. Even if you’re a YouTube creator, for example, keeping everything on that platform might not be a great choice, as it could put all of your eggs in one basket.
This is where an excellent website designer can come in handy. Liasing with these professionals, you might have the ability to record, develop and truly gain stronger footing with your online presence, and bring it all back to that same, cohesive point. You never know just how much potential that can bring, and how with the right branding, you might even be able to launch your own solo-platform.