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What Personal Trainers Need To Know About Social Media Marketing

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In the tech-obsessed world of today, as a personal trainer you’re going to have to become an expert on social media. Social media marketing is a hot ticket right now. This means that if you don’t board the social media train, your business (or even your vocation as a personal trainer) could be in danger of disappearing.

Everyone’s on social media…

If you are present on social media as a personal trainer, do you really know what you are doing? Alternatively, are you just posting for no reason and with no social media marketing strategy? 

It is a must that you require a thorough social media marketing strategy, which is geared towards acquisition, conversion as well as retention. It is necessary to have a thorough strategy that is unique to you and your personal training business. 

Ten Actionable Tips For Social Media Marketing For Personal Trainers

Identify Your Goals 

What does social media marketing that is successful look like for your personal training business? Have a clear plan of action that’s specific. Avoid general goals such as “get more clients”. Rather make an objective such as try to get three clients in a specific period.

Ensure that your goals are measurable. This is so that you can precisely see if your goals were met . Alternatively, you can ascertain how far off you were from your objective.

Who is your target audience?

If you’re just starting out as a personal trainer, it is vital for you to know your audience. This is so that you can understand how you can reach them. It’s essential to find out who you’re trying to target. This is so you can direct your social media posts directly at them.​

Select the Best Social Medi Platforms

Almost every day a new social media channel emerges. This can feel overwhelming and impossible to wrap your head around . To overcome this, think about where your target audience and potential client are. Become really good at social media marketing on that platform. For example, if you’re fabulous with training clients who are younger, you might want to look into marketing on Snapchat.

Employ a Qualified Social Media Manager

If you have the funds available, or if you really find yourself struggling to get more followers on social media, consider hiring a social media manager. Understanding and excelling at social media marketing is a skill that not everyone understands or has the ability to master.

If you can’t get to grips with social media marketing, hiring someone with proven experience and the skills that go with it can be a profitable investment. 

Deliver on a consistent basis

To really have a successful social media presence , make sure that you’re posting and engaging constantly with your followers. Being up to date as well as in the know is key to connecting with your audience. Have a frequent schedule of when you post. Stick to it in order to really make your platform successful.

​Connect with Fitness Influencers 

Do not underestimate the power of a social media influencer. In a study, Twitter found that 49% of consumers look to influencers in order to assist them with deciding what to purchase. If you don’t have a large following, collaborating with a fitness influencer – by perhaps doing a workout video with one – can really help to grow and engage your audience with your personal training offerings.Grow Your Audience for Your Personal Training Business

Grow your Audience

The bigger your audience is, the higher the chances of you getting more leads for your personal training business. Engaging with your audience – by organically liking and commenting on their posts, in addition to creating engaging content – is a great way to grow and sustain your audience with your business.

Use Sales Funnels

Another tip is to take your leads through an online journey by making effective use of sales funnels. Sales funnels allow you to split your marketing/advertising campaign into several steps, improving your chances of turning your leads into paid customers by offering them various deals/offers along the way. In short, a well organized sales funnel should allow you to turn your leads into more money for your business. If this sounds interesting, we recommend reading the Sales Funnel 101 guide by FiveFunnel.

The bigger your audience is, the higher the chances of you getting more leads for your personal training business. Engaging with your audience – by organically liking and commenting on their posts, in addition to creating engaging content – is a great way to grow and sustain your audience with your business.

You also can pretty much be seen that, as a fitness expert the more followers you have, shows your potential customers that others trust and listen to you.

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Olivia is psychologist and entrepreneur from Brisbane. Mother of two beautiful children and proud owner of two silly boxer dogs. She is passionate writer, a traveler and conscious consumer, seeking healthy and sustainable products to incorporate into the lives of her family. Her motto is “Be the change you want to see in the world”.

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