Politics and Business
6 Great Ways To Attract Customers To Your Store
Many of today’s consumers believe that shopping online is the best way to get a good price. Given that we often have very little free time and online shopping is quick, it’s also the most convenient way to get what we what. However, that doesn’t mean that brick and mortar stores can’t be successful. What it does mean, though, is that you’ll have to work a little harder to persuade people inside. With that in mind, here are six ways to attract customers to your store.
Spruce Up The Front
First impressions are important in business, especially where consumers are concerned. Just as you wouldn’t eat at a dirty restaurant, customers won’t buy from your store if it appears tatty. This is why you must work on improving the curb appeal of the building. Make sure that you clean the windows, sweep outside the store, and add a fresh coat of paint on a regular basis.
Enhance Your Online Presence
People spend much more time shopping online than they do in stores. Rather than ignore this fact, you should use it to your advantage. Even though people like to browse online, there are still many consumers that wish to see a product in its physical form before buying it. Offering a click and collect service will make customers aware of your store and might convince them to visit.
Throw A Promotional Event
Customers are always looking out for a bargain, especially around the holidays. By throwing a promotional event, you might convince a few extra customers to come into your business. Most busy stores aren’t child-friendly places, so show that yours is by booking a festive friend with Hire Santa. This would mean that even customers with kids could come in to look around.
Give Out Free Samples
Many people prefer to sample a product before they commit to buying it. This is why clothes stores allow their customers to try on the garments. A sample would show your customers why they should buy your product. If they were on the fence about doing so, this might convince them to go through with the purchase. Of course, there are only certain products that you can sample.
Hire The Best Staff
The employees in your store represent the business as a whole. For this reason, they must provide customers with good experiences. To make sure that they do, you should start by hiring the best candidates you can. Improving your hiring process will make this much easier. You should also give your staff the appropriate training and ask them to repeat it regularly.
Offer A Loyalty Programme
While small businesses need new customers, you can’t overlook reliable sources of revenue. Acquiring new customers costs much more than retaining existing ones. Because of this, you want to encourage existing customers to become loyal to your company. An effective way to go about this is introducing a loyalty programme that offers discounts for repeat purchases.
With these great tips, you should have no trouble attracting customers to your store.