Making Your Social Media Awesome
Want to make it big in the world of social media? Here’s the honest truth: it’s much harder than it used to be. And that’s understandable – there are a lot of people using it! In fact, it’s estimated that social media users will reach 3 billion people by 2021. Whether you’re a business user or you want to be a social superstar, it takes a lot to be great online these days.
With all of that competition, it’s important to learn how to stand out. Learn some of the secrets that will take your social media to the next level with these tips for making your social awesome.
Have a plan
While your social media posting might be ad-hoc at the moment, it’s time to change that if you’re going to hit the big time. Even your favorite fashion blogger plans and schedules her content in advance.
Creating a social media content plan is your first step. By thinking about your content in advance, you can make sure that you create the posts you want to create and can schedule them ahead of time. For a couple of hours of admin one day a week, you can save yourself a lot of time the rest of the week.
Focus on quality, not quantity
Many social media networks have changed the way users see posts. Not everything is in chronological order like it used to be. Posts that do well tend to be of higher quality, and the more people who like and engage with your content, the more that people will see it. Try to establish the right time of day to post, mornings and evenings tend to be better for engagement, as this is when people are checking their phones.
Instead of posting several times a day on Facebook and Instagram, try to focus on a single post and measuring your success. Twitter is a lot more current, which means you can afford to post more throughout the day.
Find out what works and what doesn’t
Over time, you’ll start noticing patterns in your social posts and be able to see which posts did well and which didn’t. The difference in reactions to your posts can be for several reasons, including the time of day or whether or not the content was good. Taking time to analyze your social media activity can help you work out what methods work so that you can keep it up.
Using social media listening software is the ideal way to find out what people are saying about you or your business. You can use your findings to inform your social strategy going forward, as well as work out who your audiences are. To improve your social, listening is key, so make sure you pay attention to those stats.
Stay ahead of content trends
Social media is constantly evolving, which is why it’s always important to be aware of the latest trends. Take Instagram, for example. Knowing the latest Instagram trends can help establish your account as a true influencer, and not a follower. There are different ways to stay ahead of the game, from reading tech news to keeping an eye on the actions of other leaders. You’ll be surprised at what you can learn and how your habits could change over the course of a year.
Engage with your followers
While regular posting on social media and maintaining a high standard are important for success, they’re unlikely to work for long unless you engage with your followers. If you want to increase your social media following, then you need to start participating in the conversation. Engage with your followers by liking, sharing and interacting with their posts. This sort of engagement helps to build relationships and trust. For brands, posting other users’ content and making an effort to grow a community around the brand can help it grow, and develop a strong customer following.
Social media has all kinds of great uses. It can help you grow your career, boost your business and lead to incredible opportunities that you didn’t know were possible. But it’s also a place for you to share your ideas and creativity. Creating social media content should be enjoyable, and this will reflect easily in the content you put out there.
Taking your social media from average to awesome takes time and effort, but it’s worth doing to help you achieve your objectives and take you to where you want to be.