Politics and Business
The Secrets Behind A Successful Fashion Pop-Up
Pop-up events are a fantastic way for businesses to market themselves. Pop-ups are great for showcasing your products, developing brand recognition, and making yourself better-known in an area. If you run an online business, it can be a fantastic way to drive visitors to your website, and for those who run their business offline, it can provide you with another outlet to drive sales.
But holding a pop-up isn’t as straightforward as simply showing up and selling. There’s a lot that needs to be done to stand a chance of success and making sure you get a return on your investment.
Want to know the secrets behind a successful fashion pop-up? Get in on the magic and learn how to make yours work for you.
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Think carefully about what you’re going to do
Before you go gung-ho and rush into your pop-up, you need to think carefully about what you want to get out of it. Are you trying to make sales, raise awareness? Think carefully about your objectives so that you can put a good plan in place.
If you’re planning to sell products, make sure you’re selling the right products. You don’t want to take your entire collection out on the road with you, simply offer a little taster. Choose some of your most popular items and build your plans around those. The point of a pop-up is to make something exclusive and temporary, so you’ll want to capitalize on the hype around your pop-up.
Get the logistics in place
It takes a lot of hard work to get your pop-up up and running. You’ll need to think about locations, costs, layout and more. It’s going to take an organized project manager to be able to pull it off.
In addition to this, you’ll need to think about staffing and stock levels. The popularity of a pop-up can be hard to gauge, but if you sell out of your stock on the first day, you’re going to be left with a lot of disappointed people. A pop-up shouldn’t be just about making sales, so remember that when ordering your stock and allocating it to different days.
Pop-ups can be frantic, and so you need to make sure you not only factor in how to make quick, fast sales, but also consider tasks such as re-stocking, packing, etc.
To ensure convenient payments, consider going card-only. Getting credit card processing equipment is more affordable than ever, and it means you won’t have to carry any cash with you on-site. Many people use Apple Pay these days to make quick and easy transactions, so factor that in when you’re thinking about payment methods.
Promote the hell out of it
To drum up some interest in your pop-up, you need to promote the hell out of it. You’re fortunate that social media marketing makes it easier than ever to target locally, so you could get an amazing reach and response with just a small budget. Make the most of your newsletter and your press contacts to help you get the word out. Using local influencers could also help you get the message out there.
Instagram can be one of your best tools for promoting your pop-up. Using Instagram to promote your business is easy, and through a combination of eye-catching photography and engaging stories, you could soon generate some hype around your event. Remember to use location tags and hashtags so that people can follow your pop up closely.
Make it fun
Holding a pop-up can be a lot of hard work, but most of all it should be fun. As a great excuse to get out and talk to people and generate a buzz around your business, you don’t want to let the experience feel like a chore. Gather a crowd around your pop-up with some music, funky branding, and perhaps some freebies to help tempt people over. Having a good promotion is always handy for drawing in those crowds, so make whatever you’re offering tempting.
Bring along your liveliest, most enthusiastic staff to help you all have the best time running your pop-up.Whatever you want to get out of your pop-up, it can be a very fun and exciting way to market your business. Pop-ups can help you shift excess stock, develop a fan base – the possibilities are endless for your fashion brand. Take a look at some more great low-budget marketing ideas that will help to grow your brand and put your name on the map.