Politics and Business
Charity Champion – 5 Innovative Ways to Bring Philanthropy Into Your Business
In today’s modern world, consumers are more likely to frequent businesses that give back and practice sustainability. Furthermore, millennials are drawn to employment with companies that use their profits to do good in the local community and around the world. Philanthropy is a must for any company that wants to compete and succeed these days, so below are a few ideas that will help you bring it into your own business.
1. Give Useful Promotional Gifts
Everyone loves to get free stuff, so it makes sense that this tactic should be your go-to way to give back to those in your community. These gifts can be as simple as good-quality pens with your company name printed on them or a coffee mug that displays your logo. Such useful promotional gifts serve two purposes:
- They show you’re an organization that cares about and gives back to its community;
- They bring in customers as people are more likely to buy from a business that gives out free stuff.
While it may seem counterproductive to spend money on promotional gifts, the return on your investment is well worth the expense.
2. Donate Goods and Services
If your products or services can be donated, it’s a good idea to do so as often as you can. For example, if you’re an app developer, you can offer to create free apps for non-profit organizations. Or, if you’re a marketing firm, you could volunteer to help a non-profit with their marketing campaign. Another option would be gathering a group of employees and volunteering while on the clock. There are a lot of ways to give back to the community around you just by using the resources within your business.
3. Develop a Partnership with a Local Charity
Partnering with a local charity is a great way to give back and include your employees in your philanthropic goals. For example, if you own a pet store, you could partner with your local animal rescue to help with the care and placement of the animals that go through there.
You and your employees could volunteer to help clean kennels and walk the dogs, and you can make donations of food, money, and other items the shelter needs to care for the animals.
4. Give Employees Volunteer Time Off
Your business doesn’t have to volunteer time or money itself to be part of the philanthropic effort. You can encourage your employees to give back to their communities by allowing them volunteer time off (VTO) without penalty. Allowing employees time off to devote their energy to worthy causes not only lends to their job satisfaction, but it also attracts motivated and energetic employees who respect an organization that cares about its workers and their passions.
5. Donate a Percentage of Your Profits Each Year
Many businesses become corporate donors to charities they are passionate about. Choose one or two charities to donate 10% of your yearly net profits to and make it a special event within your company so your employees can be proud of what they’ve helped achieve.
If you can’t commit to long-term donations, make a one-off donation of any amount you can afford.
Philanthropy is a must in the modern business world. Regardless of your industry, it’s important to find ways to give back to the community around you. Doing so will not only help you compete and succeed, but it will also ensure employee job satisfaction and attract new employees who value your generous workplace culture.