Politics and Business

Building An Online Store From The Ground Up

By  | 

As of late, the amount of people looking at the prospect of running a business from home has exploded. However, so too has the online market of people doing their shopping online. How do you make sure you’re set up in time to capitalize? If you’re looking to start running an online store, then here are the steps you need to start taking right now.

Get your research in

The world of online shopping is fast-growing. You want to make sure that you’re not throwing your hat into a ring with too many hats already in there. You can try getting into a competitive market with an innovative offering, but finding your ecommerce niche can help you avoid going against fierce competition from day one. Otherwise, make sure to do the research to find the target market that will support your business and keep it viable.

Get in touch with suppliers as soon as possible

Deals with suppliers are going to take a while to form, so it’s extremely important that you start getting in touch with various companies and writing down some notes on each one. It might help to keep a spreadsheet so that you know their contact information, what they’ve quoted you for certain items, and also if you’ve noticed anything good or bad with the supplier as a whole. No matter if you’re trying to buy wholesale silver jewelry or want to sell custom clothing, you need to start getting quotes as soon as possible so that you have a rough idea of how much money you’re going to be spending on these products and if you’ll be able to make your money back from your business.

Register the business

Of course, to do any business legally, you need to have it registered to begin with. Do a bit of research on which structure will best fit your company. If you’re running it alone for some time, then it may be simple to make it a sole proprietorship but there are tax advantages to making it a limited company, too.

Fund and build your infrastructure

Create a business plan that outlines how you’re going to run the business. Find the suppliers or decide on a manufacturing process to build stock levels. Get an idea of how you’re going to fulfil your orders. Work out all the costs of setting up, your overheads, and put it into a business plan. Not only will it help you establish goals you need to set to grow the business and how you’re going to meet them, but it’s also a crucial step in applying for business funding and loans if needed.

Establish your website

Online stores live and die by the strength of the website that sustains them. When you’re building an ecommerce website, make sure that you’re working with professionals who are able to keep them functional but also focus on elements of design that best convert visitors into customers. Great photography, detailed item listings, and a well-organized site map are just some of the elements you should have prepared before you launch the site. You also need to ensure that you have considered Ecommerce SEO strategies. SEO stands for search engine optimization and is the key thing for making sure that your site is ranked highly in search engines. This includes things such as meta descriptions, meta tags, and the use of keywords in your product descriptions, amongst other things.

Get marketing

To hit the ground running, you need to be converting sales as soon as you launch the website. You might not have the budget for a huge advertising campaign, but you can look at the ways to successfully market on a shoestring budget. Some investment is going to be necessary, but you can be smart about winning customers the organic way, as well.

Timing in the market is crucial. If someone starts a business too similar to the one you’re about to, then it can be a huge opportunity cost and you might be fighting an uphill battle against a more established competitor. However, it’s crucial you take the time to plan and research your entry as best as possible.


Sasha Duncan is a bookworm, fashion enthusiast and a consultant for Palmaira, a supplier of the best Menorca sandals Australia has to offer. She loves reading crime novels and being with her dogs, Maya and Buster.

You must be logged in to post a comment Login

Leave a Reply