Politics and Business

Building An Online Store From The Ground Up

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As of late, the amount of people looking at the prospect of running a business from home has exploded. However, so too has the online market of people doing their shopping online. How do you make sure you’re set up in time to capitalize? If you’re looking to start running an online store, then here are the steps you need to start taking right now.

Get your research in

The world of online shopping is fast-growing. You want to make sure that you’re not throwing your hat into a ring with too many hats already in there. You can try getting into a competitive market with an innovative offering, but finding your ecommerce niche can help you avoid going against fierce competition from day one. Otherwise, make sure to do the research to find the target market that will support your business and keep it viable.

Register the business

Of course, to do any business legally, you need to have it registered to begin with. Do a bit of research on which structure will best fit your company. If you’re running it alone for some time, then it may be simple to make it a sole proprietorship but there are tax advantages to making it a limited company, too.

Fund and build your infrastructure

Create a business plan that outlines how you’re going to run the business. Find the suppliers or decide on a manufacturing process to build stock levels. Get an idea of how you’re going to fulfil your orders. Work out all the costs of setting up, your overheads, and put it into a business plan. Not only will it help you establish goals you need to set to grow the business and how you’re going to meet them, but it’s also a crucial step in applying for business funding and loans if needed.

Establish your website

Online stores live and die by the strength of the website that sustains them. When you’rebuilding an ecommerce website, make sure that you’re working with professionals who are able to keep them functional but also focus on elements of design that best convert visitors into customers. Great photography, detailed item listings, and a well-organized site map are just some of the elements you should have prepared before you launch the site.

Get marketing

To hit the ground running, you need to be converting sales as soon as you launch the website. You might not have the budget for a huge advertising campaign, but you can look at the ways to successfully market on a shoestring budget. Some investment is going to be necessary, but you can be smart about winning customers the organic way, as well.

Timing in the market is crucial. If someone starts a business too similar to the one you’re about to, then it can be a huge opportunity cost and you might be fighting an uphill battle against a more established competitor. However, it’s crucial you take the time to plan and research your entry as best as possible.


Sasha Duncan is a bookworm, fashion enthusiast and a consultant for Palmaira, a supplier of the best Menorca sandals Australia has to offer. She loves reading crime novels and being with her dogs, Maya and Buster.

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