Politics and Business
Tech Tools for Beauty Suppliers
In the beauty industry, you want to provide your customers with the best experience. This remains the same whether you’re creating a supplement, a collagen product, or a new cream for healthy skin. While many beauty gurus have the industry know-how, when it comes to tech things may get a little more complicated. It can also be challenging to determine what, exactly, a beauty supplier or brand needs to succeed from a tech perspective. Is it as simple as developing a strong web presence? Even for established brands, the answer is no. So, where does that leave your business? What tools do you need to leverage?
Between securing an IP address for your business to finding ways to streamline your business’s roadmap, you need to use a variety of applications to ensure your business succeeds. Here’s what you need to know to give your beauty supply enterprise equal footing in the industry.
Your IPv4 Address
These days, you may think setting up a website is as simple as securing an IP address and the right DNS entries. However, the IPv4 address marketplace has run thin. Since the average household in North America has five devices, it’s apparent that even the large number of available IPv4 blocks isn’t enough. When you think about how many connected devices a business in North America might have, that number crunches even further. So, how do you secure the IPv4 blocks that your beauty business needs to succeed? Luckily, for qualified buyers, there is an IP marketplace. Brands like IPv4Connect (sometimes spelled IPv4 Connect) make the IPv4 transfer process much easier. The transfer process can be through ARIN, RIPE, or APNIC. If you need IPv4 address blocks or IPv4 address space, IPv4Connect is the best place to start.
If this seems a bit complicated, that’s because it can be. While it may sound as though the internet is simply running out of space, the opposite is closer to the truth. As web services keep expanding, new internet protocols are being established. However, as it stands, their rollout is challenging to predict. This is why so many brands are looking to access available IPv4 blocks in the interim to protect their existing interests.
Smarter Manufacturing Tools
Whether you’re working with collagen capsules or you’re creating sports nutrition beverages for skin health, you need to have a manufacturer that creates more than a minimum viable product. Otherwise, you’ll have a more difficult time attracting loyal buyers. For instance, if you’re using collagen peptide to develop a collagen capsule, wouldn’t it make more sense to work with a collagen manufacturer? It’s important to scope out the marketplace to find a manufacturer, supplier, and distributor that has experience with your specific products.
Not only can this cut your overall logistic cost but it can improve the maximum amount of products you can develop. While this isn’t much of a digital product, the global marketplace for supplement manufacturing has only grown. The tech that a manufacturer of collagen might use has only advanced and this can impact your purchase cost. It can also help when it comes time to develop a new gelatin, tablet, vitamin, or any other version of a new product. With the right R&D team on your side, it’s that much easier to assess customer needs and develop products accordingly.
If you’re crafting a bulk order on a marine collagen peptide or you’re developing custom clearance costs for your collagen powder, the right manufacturing outlet can help. On top of that, it’s easier to achieve and maintain FDA approval of your products if you’re working with a trusted name throughout the industry.
Software, Web, and Mobile
Your digital presence is incredibly important, especially if you’re in the U.S. You want to make sure that your products can reach as many customers as possible without overly taxing your natural resources. While you don’t want your project managers to put the least effort into this endeavor, you also don’t want to overstep your natural capabilities. This is why it’s important to choose the right technology partner that can help you develop custom solutions that will speak to your audience. Brands like Devsu (found at devsu.com) can help you create browser and mobile apps that help you reach qualified buyers, set UI testing targets, and rethink your digital logistic cost.
In fact, brands without a robust digital presence have a more difficult time reaching their audiences altogether. Currently, with many states and countries experiencing ongoing waves of lockdowns and stay-at-home orders, it’s understandable that an in-person beauty buying experience is inadvisable. After all, testing makeup or other products involves a great deal of close contact which can put both consumers and employees at risk. If you’re able to offer an intuitive online buying process and you incorporate omnichannel development, it makes it easier to provide your audience what they want without the added risk factors.
When you think of artificial intelligence, do you picture it in addition to the current processes in the beauty industry? Probably not. However, AI and beauty leaders are making a joint effort to more effectively distribute products and give customers live examples of their efficacy. Some artificial intelligence applications are used to provide potential buyers with an at-home shopping experience. Skin-assessment tools can effectively map an individual’s face, diagnose their skin (including aspects of their cartilage and connective tissue), and then recommend appropriate products. All of this is done without the consumer ever having to leave their home. It can also suggest bulk order specials, promote new products such as oil, gelatin, or collagen powder, and even use customer data in a revolutionary way.
For instance, once a customer has utilized an AI skincare product, artificial intelligence then collects certain data surrounding skin features and user behaviors. This, coupled with smart UI testing targets, allows various beauty suppliers and enterprises across various pharmaceutical industries to develop more aptly target products that will better resonate with their customers. On top of this, there is the potential to gather long-term data if a particular customer relies on an artificial intelligence tool for an extended period of time. The customer’s overall habits would be gathered, analyzed, and nurtured. This creates a shorter pathway between brands and consumers which then enhances overall brand loyalty.
Some brands have even taken this a step further to develop mobile apps that use lighter AI applications to determine a buyer’s needs. Once the skin is analyzed, the apps can recommend powder mixes, marine collagen, tablets, and more to help enhance the user’s overall beauty routine. It’s a sensible way for tech-savvy beauty brands to target smarter, more effective KPIs.
A Path to Success
If you want to be a world leader in the beauty market, you need to rely on the right tech tools. While it starts with the ingredients and products, it goes further than that. Outside of collagen, amino acids, and vitamin flavor, you need to consider your browser efforts, distributor and buyer networks, and how you work within the pharmaceutical industries.
Between assessing your purchase cost to developing a smarter QA process, there are tech innovations that can help you succeed. It takes a joint effort between each branch of your business but it’ll make for a smoother operation in the end.