How to Sell Anything to Anyone
If you want to be successful in business, one of the skills you really need to master is being able to sell anything to anyone. Sure, you could just hire a crack sales team to do that for you, but when you’re just starting out, you’ll hardly have the money for that, and as a CEO, being able to convince people of the quality of your products and services is always a huge bonus.
Okay, but how exactly do you sell anything to anyone? Here are a few things that might help:
Remember Vince Offer from the ShamWow commercials? Everyone does because of the amazingly confident and persuasive way he was able to sell what is a pretty basic product. What was his secret? Before he tried to sell the product, he made sure he could sell himself. He had bags of personality and he wasn’t afraid to show himself off. Sell yourself and the rest will (almost) take care of itself.
Listen, don’t talk
Okay, so if you want to have a successful business and sell as many of your products as possible, you can hardly remain silent, but you should aim to listen a lot more than you talk. Why? Because salespeople who talk and talk and talk at people tend to rub them up the wrong way and make them feel like they are being conned. They are also not effectively able to elaborate on how their product or service can helo the customer because they don’t know what he or she needs.
When you listen to your customers, you get an idea of what they’re about and which particular aspect of your product is most likely to appeal to them. This is valuable information that you can then use to improve your pitch.
Know your market
It’s pointless trying to sell a Ferrari to a guy who’s working for minimum wage or $10,000 web design package to a guy who only has a $3000 budget. This is one of the biggest mistakes people make when they’re trying to sell stuff – they don’t ensure that it meets the clients’ needs in a realistic way. If you can do that, you’re one step closer to business success and a much bigger bottom line.
Keep it simple
One of the worst things you can do as a business or salesperson is to overcomplicate your sales pitch. When pitches are complicated, people feel like they are being bamboozled and they are far less likely to trust your company or buy your products as a result. Customers want to know very clearly what your product is, what it can do for them, and how much it costs. Anything beyond that is just extra shine, and you do need a little of that to push the sale forward, but just a little.
Now that you know these basic rules of selling, you are one step closer to being able to sell anything to anyone and that is no bad thing!