Politics and Business
5 Tools to Make Starting a Microbusiness Easier
If you’re planning to start a micro business – congratulations! By actively taking those first steps to make your dream a reality, you’re already on the track to success.
The process of starting a business can be overwhelming, but research and preparation can help lighten the load. In addition to planning, using the right tools can help make starting and running a microbusiness easier.
Use cloud storage
The best way to stay on top of everything starting a new business entails is to stay organized. To do this, you’ll want to keep all your documents and files in a password-protected cloud storage platform. Microsoft OneDrive and Google Drive are the two most popular platforms.
Within your drives, you can keep track of everything from receipts to budgets, sales, and marketing projects. Storing these in the cloud also makes it easier for your colleagues and employees to access these documents.
Hire the right employees
A microbusiness is commonly defined as a small business with a team of ten people or less. The smaller the team, the more important it is that everyone on the team works well together and is the right fit.
To help you find the perfect employees, use a platform like Vervoe. Vervoe is a skills assessment software that allows companies to test and automatically grade potential employees. This reduces the bias that occurs in interviews and helps you hire employees that have the specific skills you need.
Use collaborative software
As a microbusiness, you may not have an office for your employees. A hybrid work model where you meet in person occasionally and work remotely for the remainder of the time may also be your preferred structure.
Consider using a freight brokerage
Larger businesses have contracts with shipping companies to ensure their supplies and products are delivered according to a regular schedule. Microbusinesses may not need such regular transport, making working with a freight brokerage a potentially better option.
Freight brokerages hire individual freight brokers and match them with clients with shipping needs. These brokers find shipping carriers for their clients whenever the need arises. Outsourcing this task will take the stress of shipping logistics off your plate.
Outsource your marketing
In today’s world, marketing involves a lot more than just taking out an ad in the local paper. In addition to print marketing, there is website design, email marketing, social media marketing, and product photography.
Taking all this on yourself without the experience takes your time away from more important business matters and puts you at risk of experiencing a marketing campaign failure.
Though you may feel that spending money on outsourcing your marketing will cost you more than doing it yourself, look at it this way: the return on investment (ROI) from an in-house marketing campaign conducted by individuals with little experience will be much lower than the ROI from an experienced marketing professional. After all, you have to spend money to make money.