Politics and Business
8 Ways To Give Yourself A Better Chance Of Making Online Sales
Is your e-commerce store currently languishing on page two or three of Google? If this is the case, it is time to take a look at your search engine optimization (SEO) strategy.
All e-commerce stores need to implement effective SEO if they are to reach the sales targets they have put in place. After all, if your website is not visible on all of the major search engine websites, how do you expect to make any sales? With that in mind, read on to discover some top tips to follow.
Run promotions for social shares, mentions, and easy links
One of the best ways to boost your search engine ranking is to run promotions. Everyone loves a promotion, and this is a great way to increase your shares on social media and boost your link building strategy in the process.
Whether it is a giveaway, a competition, or a heavily discounted item, you can rest assured that these posts will generate a lot of attention.
Competitions work really well because people need to share your posts in order to enter, and this results in them effectively advertising your company for you. Don’t only use social media to advertise offers and giveaways. You should reach out to forums, competition pages, and influencers as well.
Add buy online to your product page title tags
It does not matter whether you sell prom dresses or exhaust headers, you will get more qualified traffic to your e-commerce store if you add the phrase ‘buy online’ to your product title tags. After all, whenever someone searches a phrase with the words ‘buy online’ incorporated, you can be pretty certain that they have a high intention of purchasing.
This is a great way to get rid of the time-wasters and ensure that the people visiting your website have a genuine interest in buying something from you.
Improve the design of your website
A lot of people do not realize that web design has a big impact on SEO. UX and search engine optimization both impact each other. The best website builders take this into account, helping you to build a website that is easy to navigate and quick to load, which ultimately boosts your search engine ranking.
If your website is difficult to navigate and confusing to use, it is only going to result in people hitting the back button and looking elsewhere, which is the last thing that you want when it comes to mastering the online world!
Create articles and guides for buyers
There are many benefits of going down this route. Firstly, it will show you as an expert in your field, and this means customers will be more inclined to trust you. Also, you are creating more pages for ranking your website, and you will boost your keyword and link building strategy too.
It is important to remember that the business landscape at the moment is highly competitive, and so you need to do everything in your power to stand out from the crowd. Showing that you are an industry authority is one of the best ways of doing this. People will trust your business and they will come to you for information. This will naturally result in them making more sales from your company as well.
Send products to bloggers to review
This may be an old approach, but it is one that is very useful and beneficial today. You should take the time to find bloggers that are in your niche. You should ask them to put together a review in exchange for a product.
You do need to be mindful when choosing bloggers to target. The most obvious option is to go for the biggest players in your industry. However, they will be inundated with offers, which makes it incredibly difficult to secure their services so to speak. This is why it is a good idea to choose mid-list bloggers and local bloggers. You should have a greater chance of getting them to review your products.
Seek professional assistance
One of the easiest ways to reach the dizzy heights of page one is to experience a digital transformation for e-commerce businesses facilitated by an outside partner. After all, you can be certain of success when you are relying on professionals that have plenty of experience. They will be able to use a proven array of different strategies to make sure your business’ search engine ranking improves.
Write better product descriptions
Now would be a good time to address your product descriptions. It can be a difficult balance to get right. We all know that longer content ranks better. However, the last thing you want to do is team every product with an essay, nor do you want to stuff your product descriptions with keywords where they are not necessary.
You need to find a way to add more content, yet ensuring that the content is valuable. For example, you could add a comprehensive list of all of the benefits and features of each product, and add that to each page. You will be sure to see your rankings and traffic increase for these pages on your website.
Write title tags that entice people to click
Finally, you should also take a look at your title tags. All too often, we simply focus on rankings when it comes to SEO, but this is only half of the battle. You also need to entice people to click on your links. The only way to do this is to make them creative and descriptive. You should take some time looking online for similar products. What compels you to click and what doesn’t? This will give you a good idea of what works and what doesn’t.
As you can see, there are many different ways you can get your e-store higher up the Google result pages. Follow the advice above and see the difference it will make! You cannot simply expect the sales to come to you – you need to make an effort for this to occur.