The Reasons Why No One Is Visiting Your Business’ Blog

By Mike Igi | April 18, 2022

Have you started up a blog for your business? If so, congratulations on capitalizing on your internet presence! Running a content blog is one of the best ways to draw more attention your way, even if those clicks don’t result in sales. At the very least, more people know about you, and will recommend your content to a wider pool of people. 

However, there’s just one tiny problem to deal with: there’s little to no ripples coming out of your internet pond. You’re not exactly an influencer, sure, but you do have an online presence you pride yourself on. So why is no one paying attention or reacting to it? What have you done wrong along the way? Well we’ve got some good news for you: you’ve not done anything you can’t undo and/or make a plan to deal with! 

Because the online world takes a lot of effort to get involved in, and staying relevant as time goes on is becoming harder and harder to do. You want to pull in numbers, you want to make an impact, but you can’t even seem to get started with it. And that’s what this post is here to help with. 

First, Check What People Do Read

Before you start changing things around and come up with an entirely new content strategy, make sure you know what people do like about your blog. There’s always going to be something that pulls in more numbers than anything else, so check out the analytics your website host will always have ready to go for you. What are people clicking on? What are they spending time reading through? And where do these people come from? 

These are the 3 big questions you’re trying to answer here. You want to know what people enjoy so you can write more of it, and you want to know what they’re likely to enjoy next. And when you know what they’re clicking and where these clicks are coming from, you’ll be able to build a persona that’ll answer all future questions for you. You’re simply looking to promote to the ‘average’ reader here, as it’ll help you form more of a direct strategy for SEO and general content over the next few months. 

No One Really Knows You’re Blogging

OK, how often have you told the world that your business has a blogging portion? Maybe you’ve mentioned it once or twice? Well it’s time to throw up a few more posts about it on social media, as people don’t know you’re blogging and that’s why they’re not visiting! It’s very rare for your customers and/or followers to come across your posts entirely on their own, and they need a gentle push in the right direction. 

Every time you publish a new post, post about it in turn. Talk about how you wrote it, what challenges you had, what interests you about the topic in particular, etc. Make your announcement posts themselves easy and fun to read through and people are much more likely to take notice of it. Use hash-tags in abundance if you feel the need to – just get information about your blog out there! 

Your SEO is All Over the Place

Do you know what niche you’re blogging in? Do you know what SEO keywords you’re targeting? Because if not, it’s time to rethink this portion of your strategy as well. It’s easy to fall into a pattern of not really focusing on what you’re writing and just publishing things that relate to your business, but this won’t generate any back-links to benefit from. 

Google wants to know what you’re doing, and with the right keywords consistently used in your posts, it’ll be quite hard to index you. Do yourself a favor right now and look into what terms people are searching for relating to a company like yours. How can you make use of this information? And what can you specifically target to stand out from the crowd? Take your time doing this research, and come up with a strategy you’re truly proud of. 

It’s a Potentially Dangerous Site to Visit

Some websites can be a bit worrying to click onto if the security is a bit lax. Maybe the browser tells the user there’s no SSL layer, or maybe their own computer antivirus blocks the website altogether – either way, some people stay away because your website might put malware onto their tail! And for small businesses with small budgets, this outcome is a lot more likely than you might think. 

After all, running a blog is one thing, but making sure it’s safe to read through is another. It’s not just your content you have to edit thoroughly and keep accessible, it’s the website itself. So, once you’re all set up and publishing content, it’s best to look into hosting plugins that’ll help to keep things like spam comments and potential phishing intrusions out. For example, this akismet alternative is easy to download and make good use of, and your comment section will actually be worth a read through afterwards! 

Your Website is Hard to Use

And if your website isn’t safe to use, it’s also probably quite hard to use too! Indeed, if a person can’t even open the site because of potential malware, they’re never going to come around again. But these things aren’t mutually exclusive, and you should always be thinking about the end user when you set up a new tab or include a new image on your homepage. At the very least the site should load fast and let people into it within a couple of seconds. 

People click away when their browsing experience gets slowed down, unless they’re absolutely sure they want to shop with you or read something you’ve published. And if you’re not an established brand yet (like Amazon or Facebook), they’re just simply not going to stick around to see what’s on offer. Keep navigation simple, use tags on everything for easier search terms, and always check on the bandwidth.

There’s No Visual Appeal

And finally, does your blog look good to the eye? Does it look like a place you’d click on if you hadn’t made it? And what do you think is good about it, if you were someone who didn’t know anything about your business? Because all of these elements matter, and they matter a lot more than running with a design theme you’ve always liked the look of.

Indeed, you need to change the look of your blog from time to time to simply draw the eye. You’re putting up new content there all the time, which is great, but you also need to figure out what layout, format, font, and colors are going to bring you the best success. 

For even just that last element, picking a color that invokes the wrong emotion can lead people to make snap judgements about your blog. If you want to write about subjects that make people happy, for example, you don’t want a red or blue background to ruin your image! If you want to be more brand focused, aligning your website design with your logo colors will help to solidify that successful image of your business, especially if you use blue!

Your blog is ready to go, and now you just need to focus on its appeal. Change some things, revamp your SEO, and think about your website’s general purpose. These elements can make a real difference.