Politics and Business

Why Is It Taking So Long To Get Your Business Going?

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Starting a business can be an exciting time in your life. You can be filled with motivation and energy and want to get things going as soon as possible, but then you soon find you’re meeting brick wall after brick wall on your journey. And it’s a hard realization to come to – starting a business is a lot harder than you ever thought!

But it doesn’t have to be an impossible mountain to climb. You’ve just need to figure out what’s holding the whole process up. Check out the points below and see if they apply to your business. 

There’s Not Really a Demand

Before you really get going and can’t turn back, it’s important to stop and consider the market. What’s going on in your sector? And have you done enough research to really know if you’ve hit the sweet spot with your product? Because if there’s no demand for it, people just aren’t going to buy, no matter how good your branding is! 

Market research doesn’t have to be difficult to conduct either. If you’ve already sold to one or two people, ask them what they think of the product, and then about their general likes and demographic. Get the ball rolling like this, and then turn to focus groups and online surveys to collect larger amounts of data. 

Municipal Processes Can Take an Age

Registering your business can take a little while, even when you do it online. So even if you’ve got everything else ready to go, depending on the kind of business you’re running, the municipal process could still set it back. You could have to set things back by at least 6 months, and it can even take over a year before you can officially open. 

For example, if you’re trying to open up a cleaning service or your own accounting service, you may need to become bonded. This is due to the careful nature of the work you’ll be doing, usually in other people’s houses and lives. And if you’re currently going through the pardon application process, there’s a good chance your business proposal will be held up by another 9 months at the least. 

You’re Marketing in the Wrong Place

Marketing can be a tricky game. Who knows if your adverts will really secure as many impressions as you were promised? And when the campaign comes to an end and you’re still at square one, it can really put you off. But before you throw it all away, maybe you’re just marketing in the wrong place? 

This is all to do with your analytics. Do you know where your customers are coming from? If you don’t, you’ll just be blindly throwing adverts to the wind! Get onto your website and see where your visitors are coming from – you need to take your marketing to where they are. 

If it’s taking a while to build up your company, all you need to do is look into the reasons why! 

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Olivia is psychologist and entrepreneur from Brisbane. Mother of two beautiful children and proud owner of two silly boxer dogs. She is passionate writer, a traveler and conscious consumer, seeking healthy and sustainable products to incorporate into the lives of her family. Her motto is “Be the change you want to see in the world”.

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