Politics and Business

3 Local Marketing Strategies That Can Grow Your Small Business

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Brick-and-mortar businesses can often feel as though they get left behind with marketing. Most marketing advice focuses on excelling in digital marketing, but that often isn’t what small business owners are looking for. Local advertising can be more effective, with this typically being done offline.

There are more than a few local marketing strategies that can grow your small business. While you’ll need to put effort into optimizing them and adapting them for your specific audience, they can be an effective way of bringing in new customers.

Local Marketing Strategies That Can Grow Your Small Business: 3 Top Options

1. Get Branded Clothing

Branded clothing is one of the more underrated marketing strategies for small businesses. That’s especially true if you decide to sell branded clothes as a revenue channel. Not only will this bring in revenue, but it acts as a free source of marketing.

The more people who see your brand clothes, the more people who want them. When done right, this creates and feeds into a cycle that improves your company’s visibility and overall revenues.

If you take this approach, you should use Groggy Dog Screen Printing or a similar company to make sure the clothing is high-quality and represents your brand well.

2. Be A Sponsor

Sponsoring local events is one of the more obvious local marketing strategies that can grow your small business. While this needs an upfront investment, it puts your brand directly in front of your target market. You’ll need to spend a bit of time researching which events you should sponsor.

If you’re targeting college students, for example, then it’ll make sense to sponsor events at the local college campus. Since people attending such events will have positive feelings toward it, having your brand shown off there will associate your business with positive feelings.

You’ll not only get brand visibility, but positive brand visibility.

3. Have Business Cards

The value of networking can’t be understated when it comes to local marketing. You’ll need to properly take advantage of this to see its effects, however. Having business cards can be one of the more effective ways of doing this, as it shows your professionalism and dedication to your craft.

You could be surprised by the number of small businesses that can take advantage of this. If you’re a service-based business, that’s especially true. When you’re creating your business card, make sure it looks as professional as possible. Not only does it represent your company, but you as a business owner.

The better the impression it leaves on the people you give the cards to, the more professional your company will be.

Local Marketing Strategies That Can Grow Your Small Business: Wrapping Up

If you’re looking for local marketing strategies that can grow your small business, you could be overwhelmed by all of the advice and tips you get. Much of this focuses on digital marketing, although offline advertising can often be as effective, if not more so.

Each of the above strategies can be more than recommended in bringing in new customers. While you’ll need to make sure you’ve adapted them to your particular business and target customers, they’re more than worth investing in.


Melissa is a young and energetic writer, a mom to a sweet little boy, and a fur-mom to two perfect pooches. Before becoming the Associate Content Director for Project Female, she was a journalist specializing in topics related to women in politics and policy affecting women.

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