Politics and Business

Technologies Changing the Future of Business

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When was the last time you thought about the technical infrastructure of your business? Chances are it was recently thanks to target advertising. Basically, any new cloud-based solution is a form of technical enhancement that can help to redistribute your resources and streamline your workflow processes. But there are many systems that can be optimized. 

In this article, we take a look at ten emerging technological trends affecting business growth today and in the near future. Some of them you may have heard of – especially communication tools and network solutions – others you will be less familiar with until now. Take a pick-and-mix approach to serve your business or overhaul infrastructure with complete network changes. 

Embedded Business Intelligence 

To make the best decisions for businesses and customers, managers, CEOs, and leaders need accurate information ahead of time. Nowadays, this is possible thanks to big data and analytics technologies. Embedded business technology is the combination of these forces; big data supply the content, and analytics sorts it quickly into actionable categories for an application.     

Embedded Business Technology allows companies to update dashboards with real-time information that informs employees and streamlines workflows. This technology equips businesses with more accurate decision-making capabilities, even for in-the-moment situations. If you want to accelerate business decisions without making judgment errors, choose EBI.   

Communication Technology 

Whether you handle customers or clients, chances are they form the core of your business strategy. This has always been the case, but in recent years digital communication technology is even more important. That’s because digital communication is now a fundamental strategy. Since communication platforms are changing, communication methods are also adapting.    

Nowadays, every business has an online presence and a variety of social media platforms. Through these channels, businesses can learn about customer pain points, get product reviews, and handle complaints. Communication technology includes instant messaging and chatbots, too, so it’s worth analyzing your communication sets up and implementing the latest trends.    

Video Messaging Technology 

Personalization is a highly-valued marketing and customer retention strategy that’s been used in commerce for decades as it helps to create a strong relationship between a customer and brand. Digital marketing now uses video more frequently because it strengthens relationships quickly and doesn’t require a lot of resources to create, like emails and other written content.  

Apps such as Loom and Lemlist are stealing the show by offering a fast and cost-effective way to send video snippets to customers and employees. Forget about writing out an email; now, you can hop on Loom and get your message across in a fraction of the time. Not only that, you have the chance to make a strong personal connection with your target audience that they remember.

VOIP Phone Services 

If your business is still on a telephone network for calls, it’s time to switch to a VOIP service. VOIP services are preferred by most managed service providers and network operators because they are cheaper, faster, and more reliable. They are also accessible and scalable, so it makes sense to adopt a VOIP service no matter what stage or size of business you run.    

If you want fast, affordable phone calls for your business, switch to a VOIP phone service today. VOIP technology has been in existence for some time, but it’s quickly becoming standard practice for most companies thanks to its affordability and reliability; there is also zero downtime thanks to more reliable internet providers. Switch to VOIP for future communications. 


Remote working environments are here to stay; that’s because the world was always heading in this direction. Remote working environments are more economical and more profitable, but in order to maintain growth, new technologies such as outreach are needed for sales businesses.  

Outreach is an AI automated sales process for companies that want to redeploy a skilled workforce and replace field sales with a series of automated touch points. Outreach can structure emails, calls, and social engagement in a way that saves time and measures results. 

Intent Intelligence 

Maybe you’ve heard of search intent; it’s a metric used by search engines to gauge the intention of internet users and match their queries with the best content. If you want to optimize your website content, it’s worth thinking about the intentions of searchers before crafting content. 

The same is true with a modern approach to sales in the form of intent intelligence. The more your sales team understands your target customers and why how they intend to use the products, the more accurate and successful your pitches can be; benefit from emerging tools. 

Attribution Technology 

Analytics has come a long way in a short time. Today, business website owners shouldn’t be without a software tool like Hotjar, which analyzes the behavior of website users and helps business owners make smarter decisions about where to focus their attention on the site. 

Attribution technology works in much the same way, but instead of being focused on the website, these technologies monitor how customers interact with various touchpoints across multiple channels. Again, this helps business owners to make more qualified decisions. 

Cloud Management Services 

Cloud management systems come in different forms and have been around for some time, but in recent years cloud management has scaled and become the established norm for most businesses. Cloud management is cheaper, faster, more reliable, and more convenient overall. 

Not only can a business use cloud software solutions for project management, data storage, and technical solutions, but it can also upload its entire network to a secure cloud management solution such as a managed service provider. This growing trend is set to continue in the future.   


With the rapid growth of digital infrastructure for businesses, there has been in correlating increase in cybersecurity threats. Naturally, there has been an equal response to the development of new security software solutions; still, more businesses are turning to blockchain.

Blockchain is a secure network technology built to exchange digital currency safely. It is all but impenetrable and can be used as a secure ledger for businesses around the world to build trust, remove friction, and increase network security in the face of rising threats from cybercriminals. 

Artificial Intelligence 

Nowadays, most of us are familiar with artificial intelligence; it works in the background of many of the technologies we use every day, from internet search engines to smart home devices. AI allows applications and devices to learn about repetitive tasks and create shortcuts to improve efficiency and remove the need for human-centered processes that are more costly and slower. 

This is the primary benefit to most businesses, no matter their size. Businesses can use AI software and devices to automate repetitive tasks and redeploy their skilled workforce in other areas. Naturally, this allows a business to grow faster without requiring any additional employees or infrastructure. Set simple tasks on set and forget and focus resources elsewhere.  

Final Thoughts 

We all know that technology changes quickly; according to Moore’s Law, the speed and complexity of a system double every two years on average; this is fairly consistent with observable changes to infrastructure and technologies for businesses. What it tells us is that technologies change swiftly, and keeping up with them is crucial to commercial success.  

If you are interested in keeping up with contemporary trends and improving your bottom line try to embrace new technology as it becomes available. Too many businesses are satisfied with their normal operations and forget to improve their infrastructure by embracing technological changes. If you prioritize your technological infrastructure, you remain relevant and profitable. 

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