Politics and Business

Common Marketing Mistakes Your Business Should Steer Clear Of

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Marketing is vital for any business that wants to be seen by its ideal clients and grow its profits. Marketing provides your business with an opportunity to increase its brand awareness, improve visibility, build strong relationships and be successful

The marketing industry can be extremely overwhelming, with a plethora of tactics that you can utilize. While there are many things you can be doing for your business, none of them will be impactful if you are making any of these common mistakes. 

To help you on your journey, here are some of the biggest mistakes that businesses make in their marketing efforts that you should steer clear of. 

#1 Doing the bare minimum 

Every business is going to be at least doing the basics in marketing. If everyone is doing the same, then you are going to get lost in the crowd. You should avoid this mistake at all costs and instead, deploy marketing tactics that go above and beyond the bare minimum, and will get you noticed by your ideal audience. For example, you can install custom neon signs outside your place of business to grab the attention of your customers or offer personalized merchandise that your customers will love to wear and show off to their friends.

#2 Not having clear goals 

If you are putting effort and money into your marketing tactics without a clear goal, you are going to be wasting your time. This is because without a goal, you are making decisions based on assumptions and you will end up spreading yourself too thin across multiple platforms, hoping that something will stick. Instead, you should have a clear goal for your marketing efforts, based on what your ideal clients want and need, where they spend their time, and all the data that you have on them. You will find that targeted and intentional marketing efforts perform significantly better than assumptions. 

#3 Not using social media

There are many businesses out there making the big mistake of not utilizing social media platforms because they don’t personally like to use them or understand them fully. While they are complex platforms to navigate, they have over 2.89 billion users worldwide. If you are not using social media, you are missing out on a huge opportunity to reach your target audience. Many people will be using social media in their spare time, not only to connect with friends and family, but to talk about what they like and hate, and browse popular brands. Social media provides your business with a great opportunity to show your clients who you are and what you do, in a way that they enjoy. You can also share content that will be valuable and help them with their problems. This will help you build strong relationships and loyal customers.  

Marketing is important for any business, in any industry, that wants its business to be seen by its clients and build its authority in the industry. Make sure you avoid these top mistakes if you want to be successful.


Luke S. Mitchell is an MS Undergraduate in Sports Journalism and manager of Defend Your Healthcare. He is interested not only in the mind-body relationship and how motivation shapes our bodies but also in how we draw energy just from one simple yet powerful thought. You can find him on Facebook and Twitter.

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