Food & Wine
How To Get Into The Exciting World of Marketing With Coffee
The world of marketing is a pretty exciting thing. You can run catchy, memorable, and fun marketing campaigns without annoying or alienating customers. What’s more, you can have a lot of fun with the marketing campaign while still getting a decent return on investment from it. One of the most exciting ways to market with coffee is to cover not only the coffee itself but all the fun little cultural flourishes that come with it. Whether you run a restaurant, a small bistro or coffee shop, or a business that just sells coffee, there are plenty of benefits available to using coffee as a marketing tool. In this article, we’ll discuss how coffee helps generate leads, create conversions, and make your customers excited/happy while bringing you the business you need.
Coffee Creates Conversions
Coffee is a wonderful tool for marketing because it’s so ubiquitous and popular that it almost automatically creates conversions. People love a good cup of java. Folks also love a good company who makes their coffee. Coffee, cafes, and culture to hand-in-hand with one another to create the ideal environment for building a community, generating leads, and converting customers to your brand. All it takes is a robust marketing strategy, a quality product, and some legwork to get your business off the ground and into the hearts of potential customers everywhere.
When you want to cater to Coffee fans, you need to give them something that allows them to interact with coffee. Coffee grinders are a great way to do that. Grinding your coffee isn’t merely an upscale activity reserved for hipsters and baristas. It’s something that everybody can do at home with ease. Freshly grinding coffee in the morning makes it taste better, keeps it fresh, and gives you an altogether better cup. Plus, you can change the grind size so you can switch between drip, french press, or pour over grind sizes interchangeably. Coffee grinders can come in different shapes and styles, including manual and automatic grinders. There are two different types of automatic grinders. There is a standard one and a bird grinder. Burr grinders are more popular (because they’re better, too) they can give you a more even grind and work a little bit better when you’re trying to do something like french press grind coffee, which requires a much more coarse brand. Blade grinders are good, but they’re not going to give you that finesse you need for your coffee grinds. When you’re trying to cater to a certain type of customer with coffee marketing, marketing grinders to them is important. Put your logo on the grinder and offer all three types of grinders so they have plenty from which to choose. That way the person who prefers artisanal, and grounded coffee can get a grinder from your company the same as somebody who wants the refined aspect of a burr grinder for their coffee consumption needs.
Marketing with coffee can be so much fun. This is especially true when it comes to building up your brand with actual branded coffee. Now, coffee has to grow in certain tropical environments. So you’re not going to be growing coffee in the back of your building and selling it to your customers. Instead, you’ll have to search your beans from a high quality, organic source. This provides the best tasting coffee and will make your customers happier. Next, you need to come up with a way to roast your beans. You might decide to find a temperate environment or use a high precision, high quality roasting utility or appliance to get the job done. Whatever you do, make sure you offer different roasts. Light roasts can be delicious, but people love medium and dark roasts as well. You might consider mixing in different flavors like chocolate or hints of cherry and other fruits. Those tend to be big sellers when it comes to branded coffee. Finally, you’re going to want to get your packaging in order. Your packaging should reflect your brand appropriately and be visually appealing. When it comes to the actual marketing campaign, you can really have some fun and get creative with selling, distributing, or giving away your specially branded coffee beans.
Social Media Leverage
social media is a wonderful place to do some interesting marketing. A large number of people worldwide use social media every single day to interact and engage with one another. People also have a tendency to follow, like, and engage with their favorite Brands. You can become your customers favorite friend by creating an engaging social media space. Don’t merely rely on the social media algorithm to do the work for you. You need to create and craft engaging tweets or posts, put them out on a regular schedule, understand trends, and make sure you’re providing value to your customers and potential customers. Answer questions about your coffee, your coffee accessories, and what type of customization you offer for the coffee mugs. Make yourself available to customers to answer any questions about the product or availability they might have. You could also give away coffee mugs on social media. This can be done through a contest, through a certain amount of engagement, or just because you want to drive interest in your business. Whatever you choose to do, keep in mind social media best practices and you should be able to leverage social media to your advantage in marketing with coffee.
Custom Coffee Mugs
The best part of waking up is drinking coffee from an awesome cup. Okay, so that’s not necessarily the best part (that would be the coffee itself), but it’s a big part of the day. Your coffee cup should be durable, useful, and easy to clean. It should also have an awesome design or customized logo. People love to collect coffee cups. It’s one of those strange collectible items that you don’t consider until you see someone’s collection. Coffee cups are incredibly versatile and can be customized with basically anything. You can put landscapes, pop culture figures, company logos, and whatever text you desire. When you’re marketing with coffee and coffee accessories, you need to be creative. That’s why it’s a good idea to customize your coffee cups with your logo and some other type of design. Offering branded logo coffee mugs to your customers can help them start their day off right while also reminding them of how great your company is. Coffee mugs are a wonderful promotional item that gets your message out and gives people something to enjoy as they sip their favorite brew. And that’s not bad for something as simple—and inexpensive—as a branded ceramic mug.