Learn The Tips And Tricks Of Building A Good Social Media Presence

By Mike Igi | August 6, 2022

Social media’s not just a fun place to spend your time, it’s also a great place to earn a living. Yes, you can actually make money from having a social media account. Some people earn millions of dollars a month from their social media accounts. The people that earn money from social media are called influencers, their name referring to the fact that they are able to ‘influence’ their audiences into purchasing brands that sponsor them.

This post will tell you how you can build a good social media presence so that you can start making money from it too.

Buying Followers

One of the best ways to build a social media presence is to buy followers. The reason for this is that people are more likely to follow a page that has a large number of followers than they are one that’s only got one or two. On platforms like Instagram, it’s very important to make sure that the company from whom you buy followers ensures that the accounts that they get to follow you look genuine. When looking for where to buy Instagram followers, also factor in customer feedback and online reviews. Reading a company’s reviews will give you a good idea of whether or not they are worth working with.

Correct Platform

You need to make sure that you find the platform that’s right for you before you begin building up a social media presence. Different platforms have different advantages. If you don’t find the platform that’s right for you, then you won’t be able to effectively establish yourself as an influencer. Finding the correct platform shouldn’t be particularly difficult though. It’s worth noting that you should have a presence on several social media platforms at once, but you should have one main platform where you base yourself.

Mission Statement

Most businesses have mission statements. Ideally, your social media page should have one too. Your mission statement is essentially a summarisation of everything that you (and your page) stands for. At the moment, environmental concerns are a very popular mission statement among social media influencers. This is because world governments are ramping up efforts to control global carbon emissions. If you are going to put a lot of emphasis on your commitment to the environment, then make sure that you are consistent and don’t post anything that could make you look like a hypocrite.

Consistent Profiles

In addition to remaining consistent in terms of your page’s actual message, you also need to remain consistent across all of your platforms. It’s normal for people to lose interest in things, change their hobbies, and shift their focus onto other things, but unfortunately, if you do this with your page then you will end up alienating and losing followers. People will follow your page for a specific type of content. If you do not deliver this to them, then they will go elsewhere in search of it. Because of this, keep your brand consistent, and most important of all, remain consistent across all of your social media pages.

Platform Updates

Whenever the social media platform that you use updates or adds new features if you want to really succeed as a social media influencer then begin using the new features and showcase them immediately. Doing this will demonstrate to your audience that you are a trendsetter and are ahead of the curve. Things like this can be very beneficial for your page because your audience will feel like you are more authoritative, which will help to build your digital presence and reputation.

Editorial Schedule

Consistency is key, as already mentioned. You need to post content on a daily basis if you want to become an influencer. Unfortunately, life often gets in the way and prevents people from being able to post on their social media pages every day. If you have a very busy life and do not have the time to post 24/7, then create an editorial schedule. You can actually use software which will post content for you. You upload the things that you want to be posted, then set a timer, and the software will post it for you when that time comes.

Fresh Content

Post new content on a daily basis. A lot of social media influencers recycle their old content, but truthfully this isn’t ever a good idea.  Recycling content is okay once in a while, but when it becomes an everyday thing, your audience will grow tired of you and may go elsewhere in search of content. Make sure to keep your content fresh, new, and interesting. A failure to do this will result in your page losing its following and you losing face in the eyes of your audience. In addition to keeping your content fresh, make sure that you follow the latest social media trends.

Digital Collaborations

Collaborating with other influencers is a very effective way of finding new followers. The reason for this is that when you collaborate with another influence, their audience immediately learns about you (and yours about them). Your audiences will essentially crossover, and you will get some of their followers, and they will get some of yours. Digital collaborations are an extremely effective way of boosting your page’s follower base. Make sure that you collaborate with influencers who are also in your niche, otherwise, their followers might not be interested in you.

Be Natural

Finally, try to make your content as natural as possible. A big mistake that’s made by a lot of influencers is making their content seem inorganic and manufactured. You don’t want your audience to think that you are creating content solely to make money. Instead, you want them to think that you post because you like to post and that it isn’t your main job. When you are posting about sponsorships, make sure that you don’t come across as forceful. If your audience thinks that you are trying to sell them something they may unfollow you.

Building a presence on social media can be challenging, but it doesn’t have to be. If you implement the tips outlined in this post then you will be able to build a large online presence, eventually get sponsorships and begin making money from your social media pages.