If you’re opening an art exhibit, you’ll naturally want to draw people in to take a look at everything. Your success depends on it. Figuring out how to draw viewers into your art exhibit can seem overwhelming, especially if you’re new to it.
Where do you even start?
Effective marketing is an obvious part of this, but you’ll need to put effort into multiple other areas, too. Marketing simply draws attention to what you’re doing, so you’ll need to make sure you get the fundamentals covered.
With three specific tips, that won’t be a problem.
How To Draw Viewers Into Your Art Exhibit: 3 Top Tips
1. Pick The Right Artists
When you’re setting up an art gallery, you’ll need to fill it with pieces from various artists. You shouldn’t be random with who you feature. Instead, you should be quite specific and choose the artists you believe viewers will want to see.
That could mean hosting a female artist-only event or basing the artwork around a specific theme. You can use this list by Frederica Wald to help with this. By taking this approach, you not only draw in art fans, but also people interested in that particular theme.
It’ll draw in more visitors than you’d think.
2. Talk To Visitors
Do you know what attendees think and feel about your exhibit? If you don’t, then you could miss the things that they mightn’t like about the space. Speaking with visitors and getting feedback helps in more ways than you could think.
It lets you figure out which artists your attendees would like to see, what types of artwork would be more appealing, and more. You can better cater to your client base while showing them you care about how they feel.
It also helps visitors get to know you on a more personal level, which encourages them to keep coming back.
3. Educate About Artwork
The more that viewers know about a particular artist and piece, the more likely they are to appreciate it. It gives them a deeper context of the meaning behind the piece, as well as the work that goes into it.
While exhibit attendees may already know a lot about specific artists and works, they mightn’t about all of the ones you feature. It’s your job to know about them and to help viewers to understand the pieces.
Speaking with attendees helps with this, but you can also have educational materials about the artist and their work to add to it.
How To Draw Viewers Into Your Art Exhibit: Wrapping Up
Once you know how to draw viewers into your art exhibit, you’ll see a large uptick in business. You’ll need to cover the basics to do this, as well as to sustain it. By speaking with and educating viewers about the artists you feature – and making sure these artists are ones customers want to see – you shouldn’t have a problem with this.
While that might take a little time, it’ll be more than worth it in the long-term.
