Lawyers often face the problem of how to market their law firm. Marketing is important because it helps you get more clients and leads in your practice. You can’t just do any marketing, though, there are many strategies available, and they all work differently depending on what type of lawyer you are, your geographic location, your target demographic, etc. The following article will go over some popular strategies for lawyers who need help finding a strategy that works for them.
Internet Marketing
This strategy involves using things like SEO (search engine optimization) to drive traffic to your website and then increasing conversion rates for certain pages on that site or your blog posts. It can also include some traditional marketing methods such as radio or newspaper ads, but with an online twist, a great example of which is email marketing for law firms, instead of sending direct mail. It uses search engines like Google and Bing to create natural rankings based on searches done by potential clients so it doesn’t require paying hefty fees every month for advertising. Internet marketing strategies might also include hosting a blog that gives you another way to communicate with potential clients about how you can help them solve their legal problems. This is a popular method of marketing for lawyers, but the key to this strategy is knowing that it takes time to see results. Ranking high on search engines will help increase leads over time as long as you are consistent with updating your website and blog posts. It also requires constant monitoring and optimization so Google doesn’t blacklist you and your site comes up when users type in certain things related to your law firm.
Traditional Marketing
This strategy might be the best place to start for lawyers without much of a marketing plan behind them. This involves things like creating business cards, setting up social media accounts, doing local radio or newspaper ads, etc. It reaches out to your target demographic and lets them know you are available to help with specific types of cases they may need assistance with. Traditional marketing can include advertising on billboards or buses in your area depending on how high-profile your law firm is. If you have a well-known court case coming up, this would be an excellent opportunity to get your name out there by using traditional methods of marketing while allowing the public to know what type of work you do best. For lawyers that are just starting out and don’t have a lot of contacts in the area they practice, this is one of the best ways to get new clients.
Social Media Marketing
If you’re active on Facebook or Twitter, then using those platforms as a way to market yourself as an attorney can be effective. Social media allows you to target specific demographics by creating content that speaks directly to them. If your target demographic is people who are in the business industry, for example, you can join groups on LinkedIn related to certain types of businesses and interact with potential clients that way. You can also post daily or weekly updates about what’s going on in your firm by creating a blog that links back to your website or feature interesting information about your practice on Twitter.
This type of marketing is great because it gives lawyers another way to communicate their specialties without actually speaking directly to someone who may feel uncomfortable for them. It allows them to engage conversationally with other professionals in the industry instead of needing to explain themselves over and over again when talking face-to-face at networking events.
Video Marketing
Some lawyers choose to do video marketing as a way to build authority and show potential clients how skilled they are as an attorney. You can shoot professional-looking videos using your phone or even hire someone on Fiverr to take care of the filming, editing, etc. for you. These videos should be short, concise, and to the point. They should feature examples of cases you’ve won in the past that pertain to your target market or discuss things like how having certain legal problems impact your day-to-day life in some way. This type of marketing is great because it creates trust in potential clients by showing them proof of what you can accomplish with their case, but only if the quality is good enough to stand out against other attorneys doing similar marketing. This is an easy way to show off your skills without having a full-blown conversation, but make sure it’s not too long because many viewers won’t take the time to watch something that’s more than a minute or two.
When it comes to marketing, your law firm needs to be unique and set itself apart from the competition. There are many different marketing strategies available, and we’ve outlined some of the most popular methods for you here. Now that you know what is out there, think about which one might work best with your target market so you can start driving more traffic into your lead funnel or sales process. Once again, don’t get discouraged if none of these strategies seem right for you at first glance because there’s a lot of information in this article that will help steer you in the right direction.
