Technology has changed a lot of parts of marketing, especially the way that brand reputation is built. Digital advertising, for example, has become a tool essential for reputation building. 

Technology can be used by your competitors to damage the reputation of your brand. A lot of your time and marketing budget should be put into in making technology work for you. A good reputation can help you to secure investors and more customers, so the investment is well worth it. A Managed Services Provider can help you to manage all this.

Build a top-shelf website

Most people now own a smartphone and can get onto the internet. Your website is the face of your brand online, so a big part of your online reputation depends on how that website looks and operates. Improve your user experience to help site visitors find it easier to navigate the site. Make sure the site is properly optimized for mobile. Your site needs to be filled with the right kind of content and use strong keywords if it’s going to reach the right people. 

Use chatbots to boost customer service

Your customers need to have a positive online shopping experience, both for your reputation and to drive up the number of conversions. If someone visiting your website can’t find what they need quickly, they will just leave your site and might leave you a negative review or turn to a competitor. A chatbot that runs on your website can help your customers to find what they need, and answer any frequently asked questions. This kind of service makes the customer feel valued, encouraging them to spend more time and money on your site. 

Leverage social influencers

It’s very easy to reach potential customers through sites like LinkedIn, Twitter, Facebook, and Instagram. Remember that your competitors are on these platforms too. Build a community of influencers to help you drown out any malicious reviews that people might have shared. Instead, make sure you’re creating content that is interesting and informative and promote it through social media influencers to spread the word. 

Use quality hardware

If you create products that use tech, then you need to use quality hardware when you make them. Everything from the electrical components inside the product, to what the exterior shell is made of matter. Poor quality hardware makes for poor products that won’t last and will leave a bad impression. Quality products encourage repeat customers and a brand people see as good quality.  

Leverage voice search

Online voice search is used a lot now, as more and more online tasks shift to mobile or virtual assistants. If you can adapt your web content to respond to voice searches, your chances of getting more traffic and building a strong reputation for your brand online can increase by a lot. Voice search doesn’t work in quite the same way as traditional SEO, so you can also use this to get ahead of your competition who might be utilising voice search yet.