Traditional methods of advertising really are costly and sometimes they are very hard to measure. In this day and age however, small businesses now have access to a much wider range of marketing tools and there are even trackable tools which can be used as well. If you want to find out more, then simply take a look below.

Craft your own Elevator Pitch

You have to make sure that you market all the time. It doesn’t matter where you are either because you have to have a compelling marketing pitch. Research has shown time and time again that the average attention span of an adult is only around 8 seconds. This is the amount of time you have to truly grab someone’s attention. If you are able to engage them then you only have around one minute to sell them on your service or your product. If you want to try and make sure that you are able to get the best result here, then you need to have an elevator pitch. If you can create one then you will be able to advertise your business and you will also be able to create way more opportunities too.

Leverage your Community

You really don’t have to think big when it comes to your marketing efforts. Instead, you need to think locally where you can. Find out what is going on in your local community or even think about sponsoring a Little League. Another thing that you can do is print out bookmarks and then leave them at your local library. The more you can get to know your ideal customer and where they spend their time, the more likely you are to be successful in your marketing. If you need some help with your marketing, then Cardinal digital marketing can help.

Collaborate

Put together a group of non-competitive businesses that are in your local area, and then come to an agreement in terms of advertising. You can use coupons, flyers, websites and even bundled promotions as these are all fantastic ways for you to promote your company. You can also expand your customer base because you will be able to reach an entirely new audience.

Network

Networking is a fantastic way for you to get new customers while also helping you to build a business. Get out there, shake hands and get to know people. When you do, you will be able to really take things to that next level and you will be able to get more sales as a result.

Speech

A lot of people hate public speaking, and this is understandable, but you do need to try and get used to it. If you want to try and practice, then consider speaking at networking events or in front of small groups. If you are able to do this then you will soon find that you can benefit and that your confidence increases too. If you need some help with your public speaking, then there are some courses that you can take.